BGaming’s Aviamasters Hits 500M Views: CMO Kate Puteiko at SBC Lisbon 2025

We had the pleasure to video interview Kate Puteiko, the Chief Marketing Officer of BGaming. The video is also available on YouTube.

About BGaming

BGaming is a game provider and publisher focused on instant games, classic slots, and what the team calls entertainment titles for streamers. Kate Puteiko, Chief Marketing Officer, brings combined product and marketing expertise to guide launches and community initiatives.

“Do not chase innovation for its own sake. Perfect what works.”

Aviamasters in focus

Aviamasters borrows the flight theme familiar to crash players but runs on a traditional slot RNG. The goal was a less stressful flow that keeps the physics, multipliers, and anticipation without forcing split-second cashout decisions.

• Feel: “oddly satisfying,” with layered anticipation and smooth feedback
• RNG build: produced by the RNG team with both frontend and backend innovations
• Mobile cues: motion and responsiveness tuned for short, clear feedback loops

“We wanted an enjoyable game connected to planes, physics, and multipliers, but not stressful.”

Math profile and balance

The team iterated the model through internal and external tests with players and experts.

• RTP: approximately 97% to match accessibility expectations
• Max win: a classic 250x cap to keep outcomes readable
• Intent: easy entry for newcomers, clear sense of potential, strong retention

“We rebalanced multiple times and focused on realistic physics and no-frustration moments.”

Why no in-game social feed

Unlike many crash titles, Aviamasters omits public bet and result lists. The design removes distractions to keep attention on the plane, multipliers, and landing target.

“There is no rush. No decisions to make. Focus on the joyful process.”

Community programs

BGaming operates several engagement layers for players and creators.

• MaxWin Club: streamers who hit a MaxWin during live streams can apply for recognition and gifts
• Players Hub: a public dashboard of helpful signals such as hot and cold RTP, best wins by day or week, game highlights, and worldwide rankings
• Adoption: more than 30,000 registered players and growing
• Roadmap: more data, features, and gamification, including access to future game tests

“We aim to be beyond a provider by supporting trends and being part of the players and streamers community.”

How the TikTok wave happened

The Aviamasters release evolved into a large awareness spike after several streamer-focused clients pushed the title with top creators. Affiliates then amplified the trend as traction grew.

• Catalyst: three major streamer-oriented clients activated the game
• Flywheel: influencers drove attention, then affiliates scaled it further
• Result: hundreds of millions of impressions and ongoing momentum

Working with affiliates

BGaming collaborates across influencer, streamer, SEO, and app affiliates. The team shares monthly performance snapshots by geo to help partners test and scale the right titles.

• Shared data: best games per region, trend direction, testing guidance
• Openness: case-by-case support, from information requests to joint efforts

“We have data from casinos worldwide and try to share as much as possible.”

Kate’s path into iGaming

Kate entered iGaming via a friend’s recommendation after roles in banking automation and in marketing for action sports brands like Quiksilver, Billabong, and DC.

Gaming habits

She regularly plays slot games in real-money mode to keep a realistic feel for the experience and often tries BGaming’s new releases in the wild.

“My biggest single-spin win was almost 1,000 euros, which paid for a vacation.”

What is next

• New collaborations including branded games with influencers and well-known movies
• A new Aviamasters episode in development
• More Players Hub features and community participation in tests