CasinoLove video production studio

What we produce at CasinoLove

CasinoLove is a video production and media studio. We create content that helps iGaming brands explain products, show real people behind the brand, support launches, and build visibility on social media.

Our work is organized into clear content categories. Each category has a different purpose, format, and workflow. Many clients combine multiple categories into one content package.

Interview videos

Where we shoot interviews

• At iGaming expo events: We often film at events such as SiGMA, SBC, iGB, and similar expos. We can shoot at the client’s booth or stand. In some cases we attend as a media partner and have access to media areas.
• At the client’s office: We can visit and film on location, using our full camera and audio setup.
• In our studio in Hungary: Clients can also come to our studio for a controlled filming environment.

Who we interview

We interview a wide range of roles. This can include C-level executives (for example a CEO), senior leadership, business development, account managers, sales, technical experts, legal representatives, and other subject matter experts.

It is common to run a series of interviews with one company across different roles and expertise levels. This creates stronger coverage and gives the audience a clearer picture of the company.

How we prepare questions

Questions are usually prepared before filming. We can create the first draft, the client can provide questions, or we can build the list together with the person who is our main contact at the brand.

We can also adapt during filming. Our interviewers understand the industry and the typical products and services, so we can ask smart follow-up questions when new information comes up.

Interview formats

• Interviewer off-camera: A TV reporter style format where the interviewer is not visible.
• Conversational on-camera format: The interviewer can be on camera if the client prefers that style.
• Multiple guests: We can interview more than one person in the same recording, especially when each person covers a different topic.

Typical interview length and structure

Interview length depends on the goal. We can produce short, straight to the point interviews (for example around 3 minutes), or longer interviews (up to around 20 minutes) when the goal is deeper information.

For a first interview with a company, a common structure is:

1. Company overview: history, positioning, location, team size (when relevant).
2. Product portfolio: what products or services they offer.
3. Deep dive: focus on one or two key products the company wants to highlight.
4. Roadmap: plans for the year or the next year.
5. Personal angle (optional): how the person entered the industry, what surprised them, what it is like working at the company, and similar human topics.

Pricing and planning

We have a pricing calculator, so a client can estimate the cost before the shoot. Visit thet interview pricing calculator

Event coverage

When a company attends an expo or live event, they often need more than one content piece. Interviews are only one part. Many brands also want photos and short videos to post during and after the event.

Event photography

A strong thumbnail matters for video performance, so interview filming usually needs at least one good photo. We include one photo for the interview for free.

Clients can also upgrade to an event photography package, where a photographer from our team covers the brand for a set time and captures multiple angles such as:

• Booth and stand setup
• Team members and interactions
• Merchandise and branded items
• Mini-events and booth activities
• Stage moments (when relevant)
• Atmosphere and candid moments

Event recap videos

Event recap videos are short highlight videos that capture what happened during the event. They can be produced with voice or with music only, depending on the client’s preference.

Common recap formats include:

• One video per day of the expo
• One combined highlight covering the whole event

Press conferences and journalist-style participation

We can also attend press conferences and panel sessions as media, and ask questions on camera. Questions can be pre-agreed with the organizer or prepared like a journalist would do on-site.

We already have examples in our portfolio from press-style participation, including press conferences with well-known sports figures, and fundraising gala events where we also produced short, social-media-style vertical videos.

Gameplay videos

Many of our clients are game studios. In iGaming, studios release new games frequently. Some release monthly, and larger studios can release weekly. This creates a constant need for fresh content.

What a gameplay video is

Our gameplay videos feature a real presenter playing the game. The goal is twofold:

• Entertainment first: show the game as fun, exciting, and worth spending time with.
• Information second: highlight the main features and what makes the game unique.

For slot games the core action is simple (press spin), but many games include advanced mechanics such as bonus buys, doubling features, special symbols, stages, progressive jackpots, and more. We call out these features and show them in context. In practice, this often feels like a light review, without becoming a full tutorial.

Presenters and control (versus typical streamers)

People often understand this format as “streamer style”, but our model is different from hiring a freelance streamer. Our presenters work with us and follow our guidelines. The video is fully about the game, not a small ad segment. This gives the client much more control over the final outcome.

The videos are not fully scripted. Each presenter has a persona and style, and clients can choose what fits best: some presenters are calm and game-focused, others are talkative and expressive, some share personal stories, and some stay more objective. Each style can target a different audience segment or region.

Customization options

Gameplay videos can be customized in many ways, for example:

• Winning session or losing session (depending on the brief)
• Presenter outfit matching the game theme
• Presenter wearing branded clothing for the client
• Video length
• Video format (vertical, horizontal, and other deliverables)
• How much the presenter should focus on explanation versus pure entertainment
• Presenter selection based on persona and audience fit

Brand guidelines and brand safety

We can follow brand guidelines closely. We can manage what should be emphasized and what should be avoided. We also maintain basic rules such as avoiding offensive language and offensive jokes. This keeps the content brand-safe and professional.

Packages for high-volume production

Gameplay videos can be ordered individually, but most studios order packages to match their release schedule. Packages can be built around a number of games (for example 10, 20, 50, 100), or around a number of videos. A “per game” package can also be used to test multiple presenters or multiple formats for the same title.

Pre-launch alignment

We often produce gameplay videos for games that are not released yet. We align production with the release date, so the client has finished content ready when the game launches.

Production quality (why it looks better than a live stream)

These are pre-recorded sessions. The setup can feel like a stream, but quality is higher than a typical livestream:

• High-quality camera image so you see more detail in the presenter
• Low compression and smooth gameplay capture
• Studio lighting for a clean, consistent look
• Crisp audio with proper balance, so game audio is present but the presenter is easy to understand
• Camera angle and framing designed for engagement, including natural eye contact

Retakes and reliable delivery

Because content is pre-recorded, we can do multiple takes if needed. If a technical issue happens, we can fix it before delivery.

iGaming sessions are random. If the client wants a specific feature shown but it does not appear in the target time, we can retake the session until the required feature is captured within the video. This helps ensure the final product matches the client request.

Tutorial videos

Tutorial videos (often called game tutorials) are designed to teach. They are different from gameplay videos. The goal is not to prove the game is fun. The goal is to make the rules and options easy to understand in a short time.

When tutorials are most useful

Tutorials are especially valuable for games with many decisions and betting options, such as live games, wheel-style games, and other formats where players need guidance to understand segments, features, and outcomes.

Scripted, concise, and clear

Tutorials are almost always scripted. We write a concise script that focuses on the necessary information plus useful extra context. Typical tutorial length is around 2 to 3 minutes, depending on complexity, and we keep scripts straight to the point.

When relevant, we can include game statistics and math details such as RTP. The aim is to shorten the learning curve for the viewer.

Workflow

• We create the script based on official information and the client’s inputs.
• If the client wants, they can review the script and suggest changes.
• A presenter reads the script from a teleprompter for a clean delivery.
• The video is illustrated with matching gameplay clips, shown next to or behind the presenter, aligned with the part of the script being explained.

Presenter diversity and audience fit

The same presenters who appear in gameplay videos can also present tutorials. We work with a variety of faces and backgrounds, which helps brands target different audiences and regions from one production partner.

Announcement videos (PR spotlight videos)

Announcement videos are a specific type of scripted content, closely connected to press releases. Many companies already prepare a launch article or official statement. With small adjustments, that text can become a video script.

The presenter reads the approved text from a teleprompter and delivers the message exactly as intended. These videos sit between a tutorial and an advertisement: they are structured and corporate in tone, and the goal is clarity and message control.

They are useful when a client wants more than a simple animated asset and prefers to add a human face to official communication.

Promotional videos (advertisements)

Promotional videos are short, traditional ad-style pieces, optimized for social placements and PPC campaigns. Our strength is social-media-style production with real faces and efficient workflows. We are not focused on TV-style advertising production.

Typical length and use cases

These videos are typically around 15 to 60 seconds long. They are used to promote campaigns such as discounts, tournaments, events, and other limited offers.

What the video contains

• A short summary of the offer or campaign
• Simple steps the viewer should take
• Promo codes when needed, which helps the client track performance of the video as a marketing asset

Script collaboration

Time is critical in short ads, and every word matters. We can work with the client to finalize a script that fits the target duration and keeps the message clear. We can also produce the same concept with different presenters when needed.

Using client assets

Promotional videos often re-use the client’s existing marketing assets, such as logos, banners, images, and other brand materials. This helps align the video with the campaign visuals the client already uses.

We have produced more than a thousand videos in our portfolio, and that volume helps us execute these short formats efficiently.

Brand awareness content

“Brand awareness” is a broad category. In practice, many content types support awareness. In this category, the primary goal is not to explain a product. The goal is to make the brand familiar to people who may not be ready to buy or use anything yet.

Brand awareness is top of the funnel. It is often difficult to connect it directly to immediate sales. Clients typically measure success using secondary KPIs such as impressions, engagement, shares, audience sentiment, community growth, and curiosity.

Fashion and merchandise videos

Fashion content has grown in popularity as a brand awareness tool. Many brands create merch, fashion items, and accessories with their logo or style. We produce short videos where a model (or a presenter) wears and showcases these items on camera.

Common formats include short vertical clips suitable for TikTok-style platforms, Reels, and Shorts, such as:

• Outfit and accessory showcases
• Walking toward the camera and showing details
• Simple movement or dance to match the mood
• Minimal or no speaking, when the visual branding is the focus

These videos are produced with studio-level image quality and professional talent. If the item is not wearable, a presenter can still showcase it clearly.

Community building content (giveaways and unboxings)

Some brands want to build a community, but their internal marketing team may not have someone who wants to appear on camera. We can support this with a continuous supply of community-focused videos and ongoing collaboration.

A common format is the giveaway unboxing video: the presenter opens a branded merchandise box, shows the items, tries them on where relevant, and announces a giveaway using the terms the client approves.

Music as a brand awareness tool

We also produce AI-generated music that can support brand awareness campaigns. We write the lyrics (for us, lyrics work like a script) and align the message to the product or campaign theme.

Music can be used as a standalone center piece, or as a supporting layer for other content such as fashion and promotional videos. In some formats, the visuals are minimal and the music carries the main message and emotion.

Abstract brand narratives (symbolic vignettes)

We also produce indirect, brand-safe awareness clips that focus on symbolism and emotion, not direct product explanation. These videos can catch attention and create curiosity, even when the viewer does not fully understand the reference.

Example: a presenter walks toward the camera and says a line like “sometimes it is important to know when to let go, or when to hold on tight,” while a blurred airplane icon appears in the background. Viewers who know the reference understand it, and others still remember the mood and branding context.

This style is often highly compliant across marketing policies in many jurisdictions because it avoids direct, explicit product promotion. It is designed to be brand-safe while still creating recognition.

Licensing and publishing options

Licensing is a frequent topic across interviews, gameplay videos, tutorials, and other content. We offer multiple approaches depending on how the client wants to use the content.

Common licensing approaches

• We retain rights, client receives a usable copy: This is typically the most cost-efficient approach. The client receives a copy they can use. The copy can be delivered with a personalized watermark or without a watermark.
• Client ownership and exclusive control: We deliver the video as a client-owned asset. In this case we do not publish it on our channels or portfolio. This is less common for interviews, but it is available as an option.

Publishing and extra exposure

Many brands prefer to appear not only on their own channels, but also on external channels. It often boosts credibility when multiple outlets cover the brand.

When licensing allows it, we can publish content on our website and social media channels as part of our portfolio and media output. A popular add-on for interviews is a written article on our website that mirrors what was discussed in the interview. In these articles, the interview video is placed at the top, followed by the written content.

Publishing can be treated as its own service layer, because it can apply to multiple content types, not only interviews.

Roadmap for 2026

We are entering additional content categories during 2026. These are active projects, but we keep the public description flexible until the portfolio is larger. The goal is to expand into new verticals while staying focused on our core strength: efficient, high-quality social-media-first video production.

eSports live streaming

We will start offering eSports live streaming as a brand awareness and engagement tool. This can reach audiences beyond a client’s main product category, while still building familiarity and reach.

We will be able to provide eSports livestreams directly to a client’s channels, and also run streams through partner placements when relevant to a campaign.

Technology content

We will introduce technology-related videos such as tech reviews and how-to formats. This begins as an internal project for our own brand awareness and to showcase our expertise in IT and audio-visual production. Over time it can also open opportunities with clients in the broader tech sector.

Finance content

We already have experience through payment-related clients and interviews at iGaming events, since payments are a major part of the industry. In 2026 we plan to expand this direction further.

The plan includes more finance-focused content and interviews, including companies with more B2C-focused financial products, supported by the expertise we have built in payment systems.