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CT Interactive: Origins, Team, Trends & Responsible Gaming

CasinoLove recently had the opportunity to interview Monika Zlateva, the Chief Commercial Officer of CT Interctive. CT Interctive is a prominent company in the gaming industry, best known for its innovative game development, a strong portfolio of 200+ HTML5 games, and award-winning solutions. The video is also available on YouTube.

  • 1st Interview - November 17, 2024
  • 2nd Interview - September 24, 2025
  • 3rd Interview - January 26, 2026
  • Interview with Monika Zlateva at SiGMA Malta 2024.

    Date: November 17, 2024

    Location: SiGMA Malta 2024

    Interview with Monika Zlateva and Dimitar Nikolov at SBC Summit Lisbon 2025.

    Date: September 24, 2025

    Location: SBC Summit Lisbon 2025

    Interview with Monika Zlateva at Ice Barcelona 2026.

    Date: January 26, 2026

    Location: Ice Barcelona 2026

    About Monika Zlateva and CT Interactive

    Monika Zlateva is the Chief Commercial Officer at CT Interactive, a leading casino slot game provider. The company, established in 2012, serves as the online division of the renowned land-based gaming company CT Gaming (also known as Casino Technologies). CT Interactive has harnessed decades of expertise from its land-based roots and is committed to pioneering innovative online casino games.

    The Foundation and Evolution of CT Interactive

    CT Interactive was founded in 2012, leveraging the extensive experience of its parent company in land-based gaming. "Back in 2012, the company adapted and taken advantage of all the experience and know-how from the land-based operation," Zlateva shares. The company has steadily evolved, incorporating new techniques and trends, such as cluster game systems and "buy bonus" mechanics.

    Over the years, CT Interactive has achieved significant milestones, acquiring producer licenses in various jurisdictions, including Romania, Greece, Bulgaria, and Malta. The company now boasts over 250 games and releases at least two new games each month, with plans for future expansions and new offices worldwide.

    Game Development and Industry Engagement

    CT Interactive prioritizes attending major industry events, where it connects with partners to understand market needs and player preferences. "We visit all the major events in the industry... to meet our partners, to understand their needs, and what players want," Zlateva states, emphasizing the importance of feedback for creating engaging and enjoyable games.

    Responsible Gaming and Fair Play

    On responsible gaming, Zlateva explains that it involves balancing player risk with game mechanics. "Responsible game development for a studio means following certain directives and rules," she says. CT Interactive ensures fair play by working with certified RGS (RNG) systems and external auditing companies. "Our average RTP is about 96% and above," Zlateva highlights, showcasing the company's commitment to transparent and fair gameplay.

    "We make sure that our games are paying according to the RTP... so the players know that the games are fair and they are paid accordingly."

    Message to Players

    Zlateva concludes the interview with a heartfelt message to both new and loyal players: "First of all, I would like to thank all the players who are enjoying, trying our games, and giving us the chance with each and every title." She hints at exciting upcoming releases for 2025 and invites newcomers to explore the company's games through demo versions available on their corporate website.

    "For those who haven't tried: go to our corporate website ct-interactive.com, choose a title, play the demo. If you like the demo, try the real deal on your favourite website."

    CT Interactive: Trust, Diamond Tree, and Market Growth

    In our interview in 2025 at SBC Summit Lisbon, we interviewed Monika Zlateva, the Chief Commercial Officer of CT Interctive, and Dimitar Nikolov, the Chief Product Officer of CT Interctive.

    Players at the core

    CT Interactive frames each release around entertainment value and long-term engagement, aiming for a steady cadence of fresh titles.

    “We put the player at the center of what we do.”

    Game design and innovation

    The studio builds on classic slots shaped by 25+ years of production. Expect familiar mechanics like Expanding Wilds alongside newer options such as Buy Bonuses to widen player choice.

    Building trust through transparency

    Trust is a core differentiator. CT Interactive is the first publicly traded iGaming company in Bulgaria and maintains broad regulatory coverage:

    This mix of public oversight and licensing depth supports durable partnerships and player confidence.

    The Diamond Tree jackpot

    Diamond Tree augments top titles with higher engagement, more frequent wins, and a jackpot chase. The mechanic originated in land-based play and was refined for online audiences.

    “The upgrade delivers a stronger online experience.”

    Partner-first philosophy

    Operators gain from portfolio breadth, certified reach, and a tailored approach. The team also develops branded games aligned to partner identity, market trends, and site design.

    “We help partners tell their brand story.”

    Global expansion strategy

    Growth targets include Brazil and Argentina in LATAM, South Africa in Africa, and Greece in Europe.

    The focus is on certified rollouts where local compliance, language support, and payment flows are clear.

    Partner onboarding will prioritize operators with strong mobile traffic and localized CRM capacity.

    “Expansion continues market by market, guided by regulation and partner demand.”

    Upcoming player experiences

    What is next for players:

    Interface changes aim to reduce steps to first spin and surface key features earlier in the journey.

    Accessibility, readability, and touch targets receive special attention for small screens.

    “More players will experience the feature set as availability widens.”

    CT Interactive at ICE Barcelona 2026

    Monika Zlateva, Chief Commercial Officer at CT Interactive, shares views on why operators expand their libraries, what defines an ideal game and partner, how trust is earned, and what is coming in 2026.

    Why operators keep adding games

    “More games bring more players and more revenue.”

    Operators look for diversity to stand out. New content offers something unique that can capture attention and retain traffic.

    The goal is a catalog that feels fresh and that keeps players exploring titles across sessions.

    Distribution at scale, shaped by regulation

    “To a great extent the app store analogy is correct.”

    Studios want broad reach and strong visibility. In highly regulated markets plans adjust to local rules and certifications.

    Rollouts follow compliance timelines. Market entry depends on licensing, integrations, and testing capacity.

    What makes an ideal game

    “A sticky game that grabs interest and keeps players engaged.”

    Key traits: engagement, retention, and shareability on social platforms.

    Players should feel invited to go deeper into the experience and stay longer on the device.

    What makes an ideal operator

    “Know the business, act professionally, deliver what was promised.”

    Reliability builds value for players and partners. Clear expectations, stable operations, and on-time launches matter.

    Who chases whom

    “Create demand and operators will rush to the product.”

    If demand is still forming the studio initiates outreach. If demand is proven inbound requests accelerate integration.

    Handling difficult situations

    Work in technology can produce daily issues across AI, machine learning, and platform flows. A simple framework guides responses:

    “Open communication shows how to fix today’s issue and avoid repeating it with the next partner.”

    Trust and how it breaks

    “A single lie can ruin trust between partners.”

    The amount at stake does not change the damage. The shared objective is the player’s enjoyment and a stable long-term relationship.

    Trust from the player’s point of view

    “Trust means RNG working correctly and no technical issues.”

    Fairness depends on a sound RNG, clean integrations, and prompt payouts.

    When systems run smoothly players receive winnings and continue playing, which signals confidence in the product.

    Outlook for 2026

    Industry focus: Watch which jurisdictions regulate next and what requirements will follow. Compliance changes shape release plans and partner onboarding.

    CT Interactive roadmap: A new interface, more certifications, and expanded product lines.

    “This is a very big start for CT Interactive and we will work to meet market demand.”