CasinoLove recently had the opportunity to interview Martin Ivanov, the Chief Operating Officer at CT Interactive. CT Interactive is a prominent company in the gaming industry, best known for its innovative and versatile portfolio of 200+ certified HTML5 games, cutting-edge solutions, and commitment to releasing 24 new titles annually across 17 markets. The video is also available on YouTube.
Martin Ivanov, Chief Operational Officer at CT Interactive, assumed the role in early 2024, marking the beginning of a new era for the company as it expanded its global presence. With a career spanning years of expertise, Ivanov has transitioned seamlessly from land-based operations to the digital realm of online gaming.
Before his promotion to COO, Ivanov spearheaded business development efforts in Latin America, gaining valuable knowledge about regional markets. His contributions helped CT Interactive establish a foothold in emerging economies. Today, his leadership drives innovation and growth across a diverse range of markets worldwide.
“My experience in Latin America taught me the importance of tailoring our approach to the unique needs of each market.”
At ICE 2025, Ivanov presented a strategic vision for the future of CT Interactive. A central focus for 2025 is expanding operations in regulated markets, with Brazil identified as a key priority due to its substantial growth potential. Regulatory advancements in Brazil make it an essential target for the company’s expansion.
In addition, CT Interactive is committed to strengthening its presence in the 18 jurisdictions where it currently operates. This includes introducing more games to its certified portfolio to cater to evolving client and player needs.
“Our goal is to offer fresh, engaging content while maintaining the high standards that our clients expect.”
Another cornerstone of CT Interactive’s 2025 plans involves enhancing relationships with existing clients while forging new partnerships.
“Our clients are the heart of our business, and their success drives ours.”
Entering uncharted markets presents unique challenges. Ivanov highlighted two primary obstacles CT Interactive encounters:
“Navigating regulations is an ongoing effort, but it’s essential to our success.”
“It’s about finding the perfect balance between innovation and familiarity.”
By tackling these challenges head-on, CT Interactive positions itself as a compliant and competitive player in diverse markets.
The gaming industry is crowded with competitors, especially at events like ICE 2025, where countless developers vie for attention. Despite this, CT Interactive has established a distinct identity. Ivanov attributed the company’s success to its deep-rooted history, which began with Casino Technology and evolved into CT Interactive.
“We’ve built a legacy that players and operators trust.”
Long-term relationships with operators, many of whom transitioned from retail to online gaming, have played a significant role in the company’s growth. These partnerships are built on years of trust and collaboration.
“In any business, relationships are the key. We’ve nurtured these partnerships for years, and they’ve been central to our growth.”
CT Interactive also benefits from its ability to internally test and refine products, enabling swift responses to market demands.
“This ensures our games are always delivered in their best form, meeting the expectations of both partners and players.”
By embracing innovation and analyzing player data, CT Interactive stays ahead of trends, delivering relevant and engaging products that resonate in an ever-evolving market.