CasinoLove recently had the opportunity to interview David Fall, the Business Development Manager of ELA Games. ELA Games is a prominent company in the gaming industry, best known for its innovative game designs, mobile-first approach, and commitment to creating engaging, player-centric experiences. The video is also available on YouTube.
Date: November 17, 2024
Location: SiGMA Malta 2024
Interview with Peter Vonarshenko at SBC Summit Lisbon 2025:Date: September 24, 2025
Location: SBC Summit Lisbon 2025
Ela Games is a dynamic and innovative game studio focused on creating exceptional games with cutting-edge graphics and an immersive user experience. Founded three years ago, the company quickly established itself in the iGaming industry and has gained recognition for its creative game designs and unique mechanics. The studio's core philosophy revolves around developing high-quality content that appeals to a wide range of players, ensuring both entertaining gameplay and seamless user interaction.
What sets Ela Games apart is its commitment to building games with a mobile-first mindset, ensuring that all of their titles deliver a top-notch experience on both desktop and mobile platforms. Their games are carefully crafted to meet the needs of modern players, featuring user-friendly interfaces, engaging gameplay, and features that keep players coming back for more. As the iGaming industry continues to evolve, Ela Games remains at the forefront, constantly refining and updating their offerings to stay ahead of market trends.
David Fall, the Business Development Manager at Ela Games, shared his personal connection to the iGaming industry. He revealed that his passion for gambling and slots played a significant role in his decision to join Ela Games, a company that promised great potential and a talented team. With a background in both business development and gaming, David has played a pivotal role in Ela Games' rapid growth and success.
Before joining Ela Games, David worked in various roles within the iGaming sector, where he gained extensive experience in both the creative and commercial sides of game development. His expertise in identifying industry trends, fostering partnerships, and leading business development initiatives has been invaluable in shaping the company’s strategy. His personal connection to the games industry fuels his dedication to delivering the best possible gaming experiences for players around the world.
Since its founding, Ela Games has achieved several key milestones, including winning the Best Game Studio award in Budapest this year. This prestigious accolade highlights the studio's dedication to creating games that not only look great but also provide engaging and rewarding experiences. The company's growing reputation is a testament to the quality of their products and their commitment to excellence in the iGaming sector.
The company now boasts a portfolio of around 35 games, and their success isn't just about the number of games released, it's about the consistent quality they deliver. Ela Games has expanded its operations across multiple regulated jurisdictions such as Malta, Denmark, Romania, and Serbia, with plans to extend to Sweden. The team has grown alongside their portfolio, and they release two new games each month, constantly innovating and partnering with new clients. This rapid expansion speaks to the studio's increasing influence and popularity in the global gaming landscape.
Ela Games is known for its popular titles like Cash of Gods, Cash Grab, and Joker's Cash. Each of these games showcases the studio's ability to combine traditional game mechanics with modern design elements. David explained that the key to their success lies in a strong user interface (UI) and game design that keeps players engaged. The studio’s approach to creating highly immersive experiences ensures that players feel truly connected to the games they play, no matter the theme or style.
David also mentioned the increasing trend of games with features like Free Spins, Sticky Wilds, Cascading Reels, and Buy Free Spins, which add extra excitement to the gameplay. These elements not only enhance the player experience but also keep players coming back for more by offering various ways to win big. Ela Games continues to refine these features, ensuring that each new release offers fresh mechanics while staying true to the core principles that define their games.
The studio's focus on combining traditional game mechanics with new innovations has led to the development of unique features that set them apart from competitors. As the industry continues to evolve, Ela Games is poised to lead the way with new ideas, further solidifying their position as a top-tier game developer.
David demonstrated one of the studio's most innovative games, Cash Grab, which blends nostalgia with modern features. Players use a claw to select prizes, ranging from smaller rewards like strawberries to the ultimate prize: a diamond. This game also features a unique betting system, allowing players to bet on others’ actions in a blackjack-like style. Additionally, players can enter tournaments and compete against others, adding a layer of competition to the fun.
"It’s a mix of RNG and skill-based mechanics. Players who are skilled can enjoy a better experience compared to newcomers, but ultimately, fairness is key."
Ela Games is deeply committed to fairness, ensuring that every game they develop adheres to the highest standards of integrity and transparency. All of their games are rigorously tested and certified by independent third-party organizations, which verify that the games are fair and operate according to established rules. This commitment ensures that players can trust the outcome of each game and enjoy a safe gaming experience.
Additionally, Ela Games meets the licensing requirements in multiple jurisdictions around the world, further proving their dedication to providing fair and compliant games. The company holds licenses in several highly-regulated markets, including Malta, Denmark, and Romania, with plans to expand into even more regions. By operating in these strict regulatory environments, Ela Games guarantees that all its games meet the specific standards and regulations set by local gaming authorities.
David emphasized that this commitment to fairness builds trust with both players and operators alike. "For us, it's all about creating a transparent environment where players can feel confident in their gameplay," David said. "Ensuring fairness isn't just about following the rules, it's about maintaining a reputation built on trust and credibility."
The team at Ela Games regularly undergoes audits to ensure that their Random Number Generators (RNGs) function properly and deliver unbiased results. These audits are carried out by independent, accredited testing labs, providing an extra layer of assurance for players and operators. This thorough approach to fairness is part of what makes Ela Games a reliable and respected provider in the competitive iGaming market.
Ultimately, the studio’s focus on fairness goes beyond compliance, it’s a core value that permeates everything they do, from game development to partnerships. By continuously upholding these standards, Ela Games is helping to create a more transparent, responsible, and trustworthy iGaming environment for players worldwide.
David ended the interview with a message for both current and potential players. He encouraged those who haven't tried Ela Games' offerings to explore the exciting titles they have in their portfolio. He also expressed his gratitude to existing players for their support, promising that more thrilling games are on the way.
"We’re committed to creating even better and more exciting games for you to enjoy in the future."
ELA Games has seen rapid acceleration since the last interview. Several new titles have moved into top-performer territory, drawing consistent traction across operators. Partnerships with major names in the industry have widened distribution, while player engagement has steadily increased.
The company is also moving into new regulated markets. One of the most notable steps is its entry into Greece, a region with strict compliance standards but high growth potential. Preparations for this launch are already underway.
“Joker Winpot has been nominated multiple times.”
Recognition through nominations has positioned the Winpot series as one of the brand’s flagships, building both reputation and momentum for upcoming releases.
The release calendar has been busy, with two standout slots taking center stage. Both combine established mechanics with fresh themes aimed at increasing replay value.
These titles illustrate how ELA Games balances creative direction with measurable results, ensuring each launch adds both artistic and commercial value.
For ELA Games, innovation is not defined as novelty for its own sake. The studio approaches it as a process of listening to players, identifying what resonates, and improving on those elements with each release.
“We look at player activity, see what they like, and iterate our games.”
By treating every game as a feedback loop, the team ensures that new mechanics build on proven success, while avoiding features that fail to connect with the audience. This steady refinement cycle makes innovation sustainable rather than experimental.
The Winpot series remains one of the company’s most recognized innovations. These games blend engaging mechanics with high entertainment value, and they continue to be well received by players and operators alike.
“You can definitely expect more Winpot games from us.”
Future Winpot releases will evolve the concept, offering variety without losing the essence that made the originals popular. This approach reflects ELA’s strategy of deepening successful franchises rather than abandoning them for untested ideas.
At large conferences like SBC Summit Lisbon, hundreds of studios compete for attention. ELA Games addresses this challenge by doubling down on presentation and performance. Visual quality is treated as non-negotiable, with experienced designers, animators, and artists shaping each release.
“Walking the floor, our games do stand out.”
Beyond looks, the company focuses on functionality and performance. Games are designed to meet operator expectations, providing not only aesthetics but also measurable financial returns.
Quantity is deliberately restrained. Instead of overwhelming the market with releases, the studio concentrates resources on fewer titles to ensure they are polished, attractive, and sustainable performers.
“We focus more on quality rather than quantity.”
Feedback loops are central to the development strategy. ELA Games continuously measures what mechanics players return to most often, then incorporates those mechanics into new launches. This method increases the likelihood that upcoming games resonate with audiences.
“If you don’t listen to your players, you’re never going to succeed.”
The rise of Winpot titles illustrates this approach in practice. Popular demand for similar features has directly influenced future plans, ensuring that the games align with what the audience already enjoys.
The roadmap for the remainder of the year includes further Winpot entries and additional slots designed for high performance. While the finer details remain confidential, players and partners can expect releases that match or exceed the benchmarks of recent hits.
“Stay tuned and find out.”
Confidentiality keeps the element of surprise intact, but the emphasis remains on steady, high-quality output rather than unpredictable experimentation.