CasinoLove recently had the opportunity to interview Lohith Chittajallu, the Partnership Manager at Endorphina, and Artyom Moskvin, Chief Operating Officer at Endorphina. Endorphina is a prominent company in the gaming industry, best known for its diverse and unique slot games, reliable software, and professional approach trusted by top operators. The video is also available on YouTube.
Date: November 17, 2024
Location: SiGMA Europe Malta 2024
Interview with Artyom Moskvin at iGB L!VE London 2025Date: July 15, 2025
Location: iGB L!VE London 2025
Interview with Artyom Moskvin at SBC Summit Lisbon 2025:Date: September 26, 2025
Location: SBC Summit Lisbon 2025
Event reel at SiGMA Europe (Rome) 2025:Date: November 5, 2025
Location: SiGMA Europe Rome 2025
Date: January 23, 2026
Location: Ice Barcelona 2026
Interview with Maria Fylonenko at Ice Barcelona 2026:Date: January 24, 2026
Location: Ice Barcelona 2026
Lohith Chittajallu is the Partnership Manager at Endorphina, a globally recognized slot game provider. Founded in 2012, the company has become known for its unique game themes and commitment to advancing the iGaming industry. With headquarters in Prague, Endorphina operates in over 30 regulated markets worldwide, showcasing its global influence and dedication to quality.
Speaking at SiGMA Malta, one of the largest events in iGaming, Lohith highlighted the importance of in-person events for networking and building trust.
"These events allow us to meet partners in person and strengthen relationships outside of the digital space."
With a Halloween theme on display, Endorphina showcased its popular game 100 Zombies, designed specifically for the season and event.
Lohith shared the company’s journey, from its founding in 2012 to reaching major milestones.
"Our 10th anniversary in 2022 was a huge achievement."
He also added that obtaining licenses, such as the one from Malta, marked significant expansions for the company. Each new license and partnership symbolizes a step forward for Endorphina in the global market.
Endorphina has established a strong presence worldwide, with two main offices in Prague and Malta, approximately 190 games, and a team of 100-200 employees.
"We’re active on five continents, and our reach allows us to tailor games to diverse player preferences."
This wide-scale operation emphasizes Endorphina's commitment to adapting and expanding across different regions.
Originally from India, Lohith moved to the Czech Republic for his studies, eventually joining Endorphina.
"I was new to iGaming, but curious,"
He recalls how the support from mentors and exposure to the industry's energy fueled his passion.
"Attending global events with Endorphina only strengthened my interest in this field."
His journey reflects a blend of personal growth and professional success.
Endorphina’s games are designed to appeal to players worldwide, and their popularity varies by region. Lohith pointed out,
"Our Hell Hot series and Tumble feature games are consistently popular globally."
These games offer engaging mechanics and captivating themes, resonating with players in different markets and showcasing Endorphina's ability to innovate.
Lohith discussed evolving game themes and trends, noting that progressive jackpots and skill-based games are on the rise, especially in the American and Indian markets.
"We’re constantly developing to meet new trends."
Stressing the importance of staying adaptive to market demands and regulatory changes. This strategic approach allows Endorphina to remain at the forefront of iGaming innovation.
Endorphina takes responsible gaming seriously, aligning with industry standards and undergoing certification and audits.
"We follow specific certifications and audits to ensure each game is safe and compliant."
This dedication underscores their focus on providing safe and enjoyable gaming experiences for players, reinforcing trust and reliability.
Lohith expressed gratitude towards Endorphina's loyal players, emphasizing their commitment to innovation and market-specific themes.
"We are committed to keeping players entertained with innovative games."
As Endorphina celebrates 12 years in the industry, they look forward to continuing their mission of delivering high-quality gaming experiences for years to come.
At iGB L!VE London 2025, we spoke with Artyom Moskvin, the Chief Operating Officer of Endorphina. Known for its classic-meets-modern slot games and innovative mechanics, Endorphina continues to grow in global markets while staying in tune with player feedback and preferences.
Since the last conversation with his colleague Lohith, Endorphina has made substantial progress. The team expanded further into LATAM, especially Brazil, launching successful titles like Hit Slot and Burning Coins. A standout release is the localized Fortune Capybara, which was developed specifically for the Brazilian audience.
"I'm very proud of our localized release for Brazil, which is Fortune Capybara."
In addition to the game development, Artyom celebrated their recognition as Provider of the Year by AffPapa and entering the top 10 in LATAM according to slot market research.
iGB L!VE hosts countless studios competing for attention. Artyom shared how Endorphina manages to stand out through both product quality and event presence.
"Our products stand out, our stands stand out. It's a lot of people actually coming, being attracted to our activities."
He emphasized the unique blend of eye-catching booths and interactive engagement as key to attracting visitors and building connections.
Endorphina has been developing slot games for 13 years. Their reputation stems from mastering the balance between classic slot aesthetics and modern features.
"We are well known for our classic games portfolio. But we also incorporate modern features and mechanics."
This approach ensures that the games appeal to players who appreciate nostalgia and those who seek fresh experiences.
Artyom explained that Endorphina makes data-driven decisions but goes beyond numbers by incorporating direct player feedback.
"We gather feedback and incorporate it into our product. We encourage players to talk to us. We are very active on social media."
The Fortune Capybara game is a direct result of this feedback loop, originating from the community’s cultural insights.
When asked whether Endorphina focuses more on innovation or refining existing products, Artyom described their strategy as a balance.
"Some slot mechanics are still unique to Endorphina. We are developing new games with those. But we are also known for classic games."
This hybrid model supports creative freedom while maintaining the trust of players familiar with traditional slot formats.
Looking ahead, players and partners can expect a wave of new games, mechanics, and gamification features. Promotional campaigns are also on the horizon.
"New games, new mechanics, new gamification features, new player experience... Big new promotions coming for our partners."
On a personal note, Artyom revealed that he is fond of the Hit Slot series. He appreciates the nostalgic fruit symbols paired with innovative mechanics.
"It's a classic game that brings a lot of nostalgia to me. But it also features a unique mechanic popular around the world."
He also shared a fun story about winning big in Las Vegas, only to lose it all on the sixth day. Despite the loss, he managed to buy gifts for his family.
"Easy come, easy go. Luckily I managed to buy some presents for my family."
Artyom Moskvin’s interview highlights Endorphina’s continued expansion, player engagement, and product innovation. Whether it's entering new markets, designing localized games, or experimenting with new slot mechanics, the studio remains committed to delivering meaningful and entertaining experiences for players worldwide.
Back at the SBC Summit in Lisbon, we caught up again with Artyom Moskvin, Chief Operating Officer of Endorphina, for a third time in 2025. The company returned with yet another striking booth—this time drawing inspiration from Baywatch, blending summer nostalgia with the laid-back coastal vibe of Lisbon.
"It was a Baywatch inspired stand, so it's all about good, nice memories, a bit of nostalgia."
Despite being held in September, the Endorphina team kept the summer spirit alive by offering ice cream, cocktails, and coffee at their stand. The experience mirrored their brand promise:
"Summer never ends, fun never ends with Endorphina."
This thematic continuity demonstrates how Endorphina ties event presentation directly into their brand identity and player engagement philosophy.
One of the biggest reveals at the summit was Endorphina's leap into Crash and Instant Win games under a new sub-brand, Klikz. Artyom described this as a strategic move aligned with evolving player trends.
"It was a big decision for us to follow the trends and what players are actually looking for."
Under Klikz, Endorphina already developed four titles and is preparing for launch. The studio plans to release one game per month beginning with classics like Mines, Plinko, and Dice, while aiming to deliver edgier and more volatile experiences in 2026.
Given the flood of Crash games across the iGaming industry, Artyom stressed that Endorphina will differentiate theirs by emphasizing thematic storytelling, characters players can love, and overall experience.
"We started with basics... but next year we're going to do more edgy stuff, more crazy stuff, more volatile games."
The mini-game lineup includes familiar formats like Minesweeper, Dice, and Temple Run-style Crash games. Among them is the quirky and engaging Tower of Squeaks.
"It's like 50-50. You need to decide whether you get a coin or a rotten cheese."
This playful theme reflects Endorphina's creative take on even the most straightforward game mechanics, combining humor with tension.
The games are currently undergoing certification and internal quality checks. While not publicly available at the time of the summit, they are expected to reach partners before the end of 2025.
"It's not yet available today, but before the end of the year, we plan to distribute it to most of our partners."
With Klikz now backed by its own dedicated studio team, the vision for 2026 includes developing more immersive experiences and layering in features like multiple bonus games within a single title.
"We are changing the concept... but still the heart will be a lot of classic slots, classic themes."
This blend of tradition and forward-thinking design sets the tone for Endorphina’s evolving game development roadmap.
At ICE Barcelona 2026, we spoke with Andrey Oleshko, a Product Owner at Endorphina. The conversation starts with a question many players ask in one form or another, then quickly turns into something much more visual: a booth full of cockroaches, and a slot game to match.
Endorphina went all-in with a booth concept that was hard to miss. It was not random. Andrey explained it was connected to a LinkedIn campaign, and they decided to bring the same idea to the expo floor.
"This is actually our stand here at ICE. This time we go a little bit crazy with all the cockroach stuff."
When we asked if the booth was tied to an actual game, the answer was simple: yes. Endorphina decided to build a slot around the same theme, made specifically for the expo vibe.
"We recently decided to create the game dedicated to the whole idea of this booth, at ICE. It's about cockroaches."
Andrey described the slot as a character-driven concept. It is built around three main characters (yes, cockroaches), and the game includes three different bonuses.
The team also had strong expectations for the title and how it will perform once it goes fully public.
We asked why Endorphina chose something so unexpected. Andrey explained it was part of a broader goal: do something new for the booth, and build a game that feels different.
"We came up with this a little bit crazy idea about cockroaches... because no one ever did something like this."
The theme was not meant to be “safe”. It was meant to be memorable. And it was designed to connect the booth identity with a real product release.
We also asked if any of this came directly from player feedback. Andrey’s answer was balanced: the theme is their idea, but the structure is based on what players already enjoy.
"Always when you are creating a game, you think about user at the first place."
He explained that Endorphina already knows players respond well to slots with multiple bonus games, so they used a format that is familiar, then placed it inside a completely unusual world.
"We know that our players are accepting three bonus games very well... and they love to play it."
The cockroach slot was shown as a near-launch title. At the time of filming, Andrey said it was available only through selected partners, but a wider rollout was close.
"This game currently [is] available for some selected providers for two weeks, but like in two weeks, this game will be available everywhere."
We also brought up Burning Hell, another Endorphina title. Andrey described it as a project that took longer than usual because the team aimed for a very specific feeling and presentation.
He mentioned:
The main challenge was not just a single mechanic. It was execution: aligning the idea with the final visual output, and avoiding misunderstandings between roles.
"Sometimes... some things are just lost in translation... it's quite challenging to put everything together exactly as we wanted."
This interview also turns into a useful explanation for viewers who do not know what a product owner is. Andrey explained the role as a mix of skills and responsibilities.
"To be a good product manager, you should be like a jack of all trades."
In his words, a product owner needs to:
Near the start and later again, Andrey returns to a key point about what makes slot games engaging. If the outcome is guaranteed, the experience becomes flat.
"Even if player will win all the time... it won't be interesting actually."
He explained that the core of slot entertainment is the rhythm of wins and losses. The job is not to make players win constantly. The job is to make the experience feel worth their time, and keep them interested in the process.
We asked how a studio can know if a game is “good” from the player side. Andrey said they rely heavily on statistics, and they track gameplay behavior in detail.
He also mentioned that Endorphina is considering focus groups and surveys as an additional layer, to learn what players enjoy beyond raw numbers.
Andrey said player expectations are changing. Many players now want more than just base spins and random wins. They want bonus experiences and a sense of progression.
"We are trying to invent the mechanics where the more player play actually, the closer he gets to the bonus."
That “getting closer” feeling creates curiosity and motivation. In some cases, Andrey suggested, the journey toward a bonus can be as important as the bonus itself.
To close the interview, we asked what is most challenging in the product owner role. Andrey described it as a constant balancing act: ideas, player needs, feasibility, and audience selection.
"The most challenging thing about product is to take all the pieces you have, and make something interesting for a player out of it."
He also pointed out a practical reality: you often want to put everything into a game, but you have to limit yourself to make it real.
"You want to put everything inside the game, but obviously it's not realistic."
In the end, the most rewarding moment is simple: seeing a game get released, then watching players actually enjoy it.
In this fifth Endorphina interview on the page, we met Maria Fylonenko, the Event Manager at Endorphina. Maria also helped create the stand, so instead of a classic sit-down interview, she gives us a quick and practical booth tour.
"My name is Maria. I'm the event manager of Endorphina. And I'm the person who partially created the stand."
Maria starts with a simple promise: the booth is not just for meetings. It is also built for comfort. If you are tired from walking the expo, the stand is designed so you can sit down and even lie down for a short break.
The Endorphina booth is split into clear areas. Maria walks through them one by one, starting with a more private meeting space and moving toward the louder entertainment side.
| Zone | What you do there |
|---|---|
| Meeting zone | A private "bedroom" style space themed as Mr. and Mrs. Cockroaches |
| Photo booth | A themed family photo area with lots of small visual details |
| Bar | Coffee and cocktails, including a special option with dried insects |
| Entertainment | A simple booth game with colored cockroaches and a merch prize |
| Merch station | Create your own Endorphina themed t-shirt or long sleeve |
Maria also mentions a practical detail for meetings and casual talks: the booth has eight tables, so multiple conversations can happen at once.
The first area Maria shows is the private meeting zone. She describes it as the "private bedroom" of Mr. and Mrs. Cockroaches, which fits the full booth theme. Next to it is a personal photo booth area with a family-style setup, built for fun photos and quick social content.
Maria highlights that Endorphina stands are known for small details, and that the team often builds and installs parts by hand. Maria even points out her own work, including photos placed on the walls.
"Our stands are always famous for amount of small details that we are integrating by ourselves."
For Maria, this is not just decoration. She talks about booth work like a personal project.
"For me, every project for Endorphina is a part of my heart."
Then we move to the bar, where visitors can grab a coffee or a themed cocktail. Maria mentions a special cocktail that includes dried insects, and she does not try to hide how unusual it is. It is part of the booth story and part of the fun.
When we repeat it back to her to make sure we heard it right, she confirms it clearly.
Close to the social area is a simple booth game. Maria explains that you play with five different cockroaches, each with a different color. The key point is the reward: the winner gets the chance to create custom merch.
One of the best booth ideas in this tour is the merch station. Maria shows how guests can create a t-shirt or a long sleeve using symbols and text from a selection sheet.
The process is simple for the guest:
Maria shows an example shirt prepared during the tour, including a blue cockroach, a red cockroach in a Hawaii t-shirt, and the Endorphina logo. Then the team presses the design onto the fabric.
She also gives a real safety warning because the press is extremely hot.
After the press, the result is ready, and Maria delivers the perfect booth-style line to finish it.
This interview is short, but it explains a lot about Endorphina’s event strategy. The booth is built to do four things at the same time:
Maria points out that the photo area is especially popular with visitors, which matches the idea of a booth built for social sharing.
Maria closes the tour with a friendly invite. She mentions Endorphina’s next stand at SiGMA in San Paolo in April, and then wraps up the booth tour.