EVOPLAY: Building 250+ Games That Stand Out
We had the pleasure to video interview Diana Larina, the Head of Marketing of EVOPLAY. The video is also available on YouTube.
We had the pleasure to video interview Diana Larina, the Head of Marketing of EVOPLAY. The video is also available on YouTube.
At ICE Barcelona 2026, we interviewed Diana Larina, the Head of Marketing at EVOPLAY. The conversation covers what EVOPLAY stands for today, how the studio approaches game creation, and why certain products define its portfolio.
EVOPLAY positions itself as a full-scale iGaming provider. In a market crowded with studios, differentiation does not come from quantity alone, but from how products are created and supported over time.
The core strength highlighted is the internal team. EVOPLAY puts strong emphasis on talent, cross-functional collaboration, and long-term product thinking.
EVOPLAY is different because of the people who work here and the top-notch talents.
This approach results in products that are not only technically solid, but also supported by campaigns that resonate with players and the B2B segment.
From a marketing and commercial point of view, Uncrossable Rush stands out as a flexible product. It allows room for experimentation, partnerships, and creative storytelling beyond the core gameplay.
Uncrossable Rush opens huge potential for different collaborations and creative campaigns.
Beyond raw performance, character-driven design plays a major role. The ability to build narratives around a game adds long-term value and strengthens brand recall.
The character and storytelling that we can create around the product. And it evokes emotions.
Another long-running success is Penalty Shoot-out Super Cup. Its continued growth over many years signals consistent player interest and ongoing development.
It has been in the market for many years and it's still growing and developing its new variations.
The product continues to evolve through new versions and football-related themes, including FIFA, expanding its commercial reach.
Internal testing is a key part of EVOPLAY’s development workflow. Games are actively played both before release and after updates are implemented.
I play a lot before we release it and after we implement changes.
This hands-on approach helps validate mechanics, pacing, and the overall player experience.
From a personal enjoyment perspective, Cat's Blessing stands out. The theme, combined with smooth animations and engaging bonus mechanics, makes it especially appealing.
Cat's Blessing is the most attractive theme for me currently. The game has very good animations and bonus mechanics.
Innovation has been a consistent part of EVOPLAY’s strategy. One clear example is the studio’s early investment in Crash games, well before the format became mainstream.
We started creating Crash games even before we could see this huge wave in the market.
This early positioning allowed EVOPLAY to refine mechanics and formats before mass adoption by the wider industry.
While Crash games play a major role, EVOPLAY maintains a diverse portfolio that targets different audiences and play styles.
This diversity allows operators to select games that align with both regional demand and traffic strategy.
The transition into iGaming came from a background in gaming and marketing. The speed and flexibility of the industry quickly became a key attraction.
In iGaming you can validate your hypothesis very fast, test market potential very fast, and then adjust changes very fast.
This rapid feedback loop contrasts with traditional game development, where product life cycles are significantly longer.
Today, EVOPLAY’s core portfolio includes 250+ games. In addition, the studio develops localized and branded versions tailored to specific markets.
Crash games currently dominate attention across both online and land-based casino environments.
The most popular is Crash games because the industry is switching to this format rapidly.
The same format is now appearing in physical venues, reinforcing its long-term relevance.
The conference is described as busy and highly productive. Clear goals and preparation are key to unlocking its business potential.
If you come here prepared, you know what you want to get from the conference and what specific people you want to meet.
Among all releases, Adrenaline Rush stands out as a truly out-of-the-line concept. Inspired by high-speed racing games, it brings a familiar feeling into the iGaming space.
Adrenaline Rush is the Need For Speed game but taking it to the iGaming world. I've never seen anything similar even two years after the release.