CasinoLove recently had the opportunity to interview Andrew O’Brien, the Product Manager of Innovative Technologies Limited. Innovative Technologies Limited is a prominent company in the gaming industry, best known for being on the forefront of transaction automation. The video is also available on YouTube.
Andrew O'Brien is a seasoned product manager at Innovative Technology, a company based in Oldham, outside of Manchester, UK. Specializing in the development of biometric products for age verification, ITL has emerged as a leader in providing solutions to prevent underage access to gaming machines and areas.
O'Brien explains the workings of ITL's biometric products, emphasizing the simplicity and efficiency of their tools in preventing underage gaming. Utilizing facial analysis technology, these products can determine if an individual is of legal age to access gaming services. This technology is designed for both land-based machines and has potential applications in online settings, offering a privacy-focused solution that does not require data to be sent to the cloud.
Addressing concerns about data protection, O'Brien sheds light on how ITL's technology complies with GDPR. By using anonymous age estimation, the company does not collect or process personal data that could uniquely identify an individual, thereby sidestepping the need for consent under specific GDPR provisions. This approach ensures a high level of privacy and security for users.
Founded over 30 years ago, Innovative Technology initially specialized in cash handling solutions before branching into biometric technology. This transition reflects the company's adaptability and commitment to innovation in response to the evolving demands of the gaming industry and beyond. Their biometric product range, though relatively new, has already garnered significant interest, marking ITL as a pioneer in the field.
O'Brien's insights highlight the importance of age verification technology in creating safer gaming environments. With ITL's products, operators can ensure compliance with legal age restrictions, protect minors, and reinforce trust with their customers. As technology advances, ITL's role in shaping the future of responsible gaming becomes increasingly pivotal.