NetRefer at SiGMA 2025: 20 Years of Affiliate Innovation
We had the pleasure to video interview David Buhagiar, the Head of Marketing & Acquisitions of NetRefer. The video is also available on YouTube.
We had the pleasure to video interview David Buhagiar, the Head of Marketing & Acquisitions of NetRefer. The video is also available on YouTube.
At SiGMA Euro-Med 2025, NetRefer marks a major milestone: two decades in affiliate marketing. David Buhagiar, Head of Marketing & Acquisitions, highlighted the company’s journey and ongoing leadership. With state-of-the-art technology and partnerships with Microsoft, NetRefer services some of the largest operators in the iGaming sector.
Today, the platform processes around one billion impressions each month while maintaining exceptional service standards. NetRefer continues to lead by adhering to its core values of clarity, fairness, and trust, which Buhagiar credits as essential to its long-term success.
“This is what I believe keeps us at the forefront of the game.”
NetRefer’s booth at iGB Barcelona drew attention with the launch of Co-Pilot AI and the upcoming Report Builder Add-On. Both tools showcase NetRefer’s commitment to innovation in data handling and reporting.
Co-Pilot AI allows users to ask complex questions and receive clear answers instantly. Report Builder enhances flexibility with features resembling an Excel format on steroids, enabling rows, columns, formulas, conditional formatting, and automated notifications.
“We are the first to market with our Co-Pilot AI, bringing artificial intelligence to affiliate marketing data.”
“Report Builder not only gives detail but also notifies you when it is time to look at the reports.”
Co-Pilot AI is already live, while Report Builder is scheduled to launch within weeks, integrated into the new NetRefer portal.
Reflecting on two decades in the business, Buhagiar emphasized trust as the key theme for operator–affiliate relations. Trust, he explained, directly drives growth and collaboration in the industry.
“The more trust there is, the more business there is for both sides.”
Operators and affiliates are also increasingly focusing on paid media and advertising. In response, NetRefer is preparing to launch a bot detection tool and user agent string reports by Q4 2025. These tools will help distinguish real traffic from fake, allowing stakeholders to block or renegotiate deals more effectively.
Looking ahead, NetRefer plans to expand its data extraction capabilities beyond operators to affiliates. Automation will be a central theme, unlocking new opportunities and making NetRefer the single destination for managing affiliate programs.
“Ultimately, our goal is to close the loop and make NetRefer the only place to manage your affiliate program.”