Nobles Gaming Interview: Player-First Game Design
We had the pleasure to video interview Nikolay Lobov, the CEO & Co-Founder of Nobles Gaming. The video is also available on YouTube.
We had the pleasure to video interview Nikolay Lobov, the CEO & Co-Founder of Nobles Gaming. The video is also available on YouTube.
Nikolay “Nick” Lobov, co-founder of Nobles Gaming, explains why the team started a new studio in a saturated market. The goal is clear: build games from players to players. The studio’s approach is shaped by real play habits and direct community feedback.
“Our idea is delivering content from players to players.”
Nick’s co-founder is a well-known streamer named Dmitry. He streams in Russian, yet the insights from his audience apply widely. According to Nick, game tastes across Eastern Europe, the rest of Europe, and the US are getting closer over time.
“What is played in Eastern Europe and the rest of Europe and in the US is moving in the same direction.”
Nobles Gaming focuses on mechanics first. The team studies what works at leading providers and then selects the most engaging ways to play. The result aims to be thrilling, with high-volatility math that gives players chances for bigger wins.
“The idea is the mathematics behind.”
The studio began with casual crash games due to strong demand, especially from younger players who want quick, clear outcomes. Alongside instant titles, they also build more classical high-volatility slots for players who enjoy risk and reward.
Nick’s personal preference is instant games. He values speed and clarity and believes modern players benefit when complexity is reduced.
“We need to cut more complexity. Quick results and easy rules are how I see the perfect games.”
Nick’s message is straightforward: keep the math strong, the rules simple, and the gameplay exciting for everyone!