CasinoLove recently had the opportunity to interview Eyal Natan, the CEO of One2allTV. One2allTV is a prominent company in the gaming industry, best known for its innovative Share TV platform, which enhances social interaction by allowing users to watch and engage with live content together in real-time, fostering community-driven experiences for online casinos and sportsbooks. The video is also available on YouTube.
Eyal Natan is the CEO and founder of One2allTV, a platform that enhances social interaction in online casinos and sportsbooks through its innovative OTT (Over-the-Top) streaming services. One2allTV enables users to engage with each other in real-time, creating a unique experience for players and operators alike.
According to Natan, OTT services refer to TV services delivered via the internet, rather than traditional cable or satellite. This technology allows anyone to start a streaming service with minimal infrastructure.
"OTT, or Over-the-Top TV, refers to TV services that are supplied via the internet, like streaming TV, as opposed to traditional TV services that require infrastructure such as cabling or fiber optics."
Natan explains that One2allTV takes OTT further with its Share TV platform, where users can watch together, chat, and interact while viewing content.
One2allTV helps online casinos and sportsbooks by increasing player engagement and traffic. Natan provides an example where players watching a live event can gather in a virtual room, interact with other bettors, and invite friends to join. This enhances the social element of gaming and boosts traffic for operators.
"Instead of just staring at the screen with information, you can click a button and enter a room where all other people who have bet on the same event are gathered. You can watch the game together, see the results of your bets, and even interact with others."
The Share TV platform allows operators to foster a community of users who not only engage with the content but also invite others to join, increasing the number of active participants. This network effect boosts both player retention and acquisition.
The platform also supports real-time interaction, where users can see and respond to others' actions, like raising bets, in the same room.
One of One2allTV’s key features is its micro-billing system. This allows users to pay small, one-time fees to access premium content, rather than committing to long-term subscriptions. For operators, this creates a new revenue stream without significant upfront investment.
"With our platform, people can place a bet or pay a small fee to access premium content, like the Champions League. Once the match is over, the stream ends, and access is closed."
Natan also highlights the potential of One2allTV for eGaming tournaments. Similar to Twitch, the platform allows operators to stream content while integrating interactive features such as live betting. This increases engagement and creates a more immersive experience for users.
"With One2allTV, you can stream content and interact with others using video and audio, not just chat. This platform can be fully customized to the needs of the operator."
Natan sees the future of iGaming streaming becoming more social and interactive. By offering customizable Share Rooms, micro-billing, and interactive features, One2allTV is well-positioned to reshape how players engage with online casinos and sportsbooks.
"We’re bringing the next level of streaming with Share TV, allowing users to create a community around the content they love."