What happens when a crash game studio dares to break the rules and launch with a never-seen-before bonus buy feature? Meet Pig-a-Boom! We had the pleasure to video interview Niko Kadjaev, the Co-Founder of Pig-a-Boom. The video is also available on YouTube.
Niko Kadjaev, Co-Founder and Partnership Manager at Pig-a-Boom, joined us at SBC Summit Malta 2025 to share how his team is reinventing the crash game experience. Founded just a year ago by Niko, their art director, and CTO, Pig-a-Boom is laser-focused on doing one thing exceptionally well: creating a unique crash game with a bonus buy feature never seen before in this genre.
Unlike many studios that flood the market with dozens of reskinned titles, Pig-a-Boom's philosophy is rooted in quality over quantity. As Niko puts it:
“We don’t want to have 20 games that do the same thing but in different skins. We want to create one good game which is special.”
The result is a single, high-quality crash game that introduces a bonus buy mechanic, a disruptive twist in a category known for its simplicity. This bold decision is paying off. The first integration happened just weeks ago, and demand is already exceeding expectations, with more integrations in progress.
The studio’s growth strategy is straightforward: seize every opportunity and remain agile. Despite having the capacity to develop games quickly, the team remains committed to perfecting one standout title before moving on to the next.
“The idea was to create a crash game with bonus buy, something that has never been done before, and to make it work.”
For Niko, the iGaming sector offers a perfect blend of creativity and fast-paced dynamics:
“The industry is very dynamic and fun. I enjoy doing it and I don’t see myself doing anything else.”
So what makes a game not just good but great? According to Niko, it's not just the mechanics, but also the community that forms around the game. The team puts effort into nurturing a player base and encouraging engagement:
“There are games with the same mechanics, but one becomes more popular because of the community around it.”
He believes that innovation, combined with community-building, is the key to long-term success.
Looking ahead, Niko sees gamification as a major trend shaping the industry. As new generations of players enter the space, the demand for more interactive and engaging experiences continues to rise:
“Everything that is gamified will have a better chance to work compared to old mechanics.”
To those who haven’t played the game yet, Niko extends a confident invitation:
“You have to see it. It's very exciting, very cool. I guarantee it. Just give it a shot, you will like it.”