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Interview: Pin-Up Tech iGaming Platform at SiGMA Europe 2024

CasinoLove recently had the opportunity to interview Kyrylo Aistrakhanov, the Chief Technology Officer of Pin-Up Tech. Pin-Up Tech is a prominent company in the gaming industry, best known for its scalable iGaming platform, innovative affiliate system, advanced marketing tools, and a commitment to quality, partnership, and sustainable development. The video is also available on YouTube.

About Kyrylo Aistrakhanov and Pin-Up Tech

Kyrylo Aistrakhanov serves as the Chief Technology Officer and Head of Delivery at Pin-Up Tech, a key part of the Pin-Up Global holding. With a team of over 700 experts, Pin-Up Tech is at the forefront of developing innovative iGaming products and solutions. The holding itself operates across seven countries, showcasing a workforce of more than 3,000 skilled professionals.

The Core Proposition of Pin-Up Tech's iGaming Platform

At the heart of Pin-Up Tech's offerings lies a scalable and customizable iGaming platform. According to Aistrakhanov:

From a player’s perspective, the platform aims to offer a superior gaming experience with a broad range of gaming content, extensive slot integrations, and advanced AI-powered segmentation for personalized gameplay.

Leveraging AI and Machine Learning

Aistrakhanov emphasizes that AI and ML are integral to their operations, not just industry buzzwords. One notable implementation is within customer support, where AI-driven chatbots help reduce operational costs and improve response times. Additionally, internal AI chatbots streamline HR processes, such as onboarding new employees, enhancing efficiency across departments.

"We found the leverage to operate efficiently with AI solutions. For us, one notable example is customer support. AI reduces the cost of operation in that area significantly."

Pin-Up Tech also experiments with AI tools for content generation in marketing, including promotional landing pages, and continues to explore new proof-of-concept technologies for various departments.

Ensuring Data Security and Compliance

Security is a top priority for Pin-Up Tech, reinforced by a dedicated security operations team. Aistrakhanov highlights that their measures meet stringent compliance requirements, such as ISO standards and B2B licensing regulations in Malta. The company employs robust protection strategies, including API point security, fraud protection, and DDOS defense.

"We have all the levels of security that the market should provide, from API protection to fraud and DDOS prevention."

Penetration testing, conducted by their "Blue Team," is an ongoing process, ensuring the platform remains resilient and trustworthy.

Challenges and Future Growth

A key challenge for Pin-Up Tech is balancing rapid expansion, stability, security, and quick time-to-market. The company is also investing heavily in compliance, working to meet and exceed the requirements of MGA, GLA, ISO certifications, and more. Aistrakhanov notes:

"The main challenge is to keep the balance between flexibility, security, and time-to-market all the time. Stability is also a challenge, as we are going through rapid expansion."

Pin-Up Tech as a Workplace

For those considering a career at Pin-Up Tech, Aistrakhanov emphasizes a culture built on trust and growth opportunities. Employees are encouraged to take ownership of their roles, backed by access to cutting-edge technology and strategic investments.

"Everyone should find an opportunity at us to grow in their segment if they are able to commit and take ownership."

The company's significant investment in a private cloud and a comprehensive data platform sets it apart from competitors, fostering an environment where employees can experiment and develop deep expertise.