From Budapest startup to global fraud-fighting powerhouse, SEON is revolutionizing how iGaming operators detect bonus abuse and stay compliant, all in real time. We had the pleasure to video interview Tamas Kadar, the CEO and co-founder of SEON. The video is also available on YouTube.
SEON began its journey in the iGaming space, helping operators identify and block bonus abuse and multi-accounting. According to CEO and co-founder Tamas Kadar, SEON now offers a unified command center for risk and compliance teams that covers the entire customer lifecycle: onboarding, logins, deposits, withdrawals, and even betting activity.
SEON is providing a command center for risk and compliance teams.
Their solution brings together insights from device fingerprinting, IP analysis, email enrichment, and thousands of behavioral data signals to detect anomalies in real time.
Fraudsters exploit welcome bonuses by creating multiple fake accounts using stolen or forged identity documents. SEON adds an intelligence layer that helps operators differentiate real players from fraudsters before they pass through KYC or registration checkpoints.
Fraudsters create multiple accounts using falsified IDs to bypass KYC checks. SEON ensures only real, legitimate players get onboarded.
While operators may attempt in-house fraud and AML solutions, SEON argues that these are not their core business functions. With its API-based, no-code platform, SEON enables precise risk decision-making with global best practices.
Looking at the different signals that we can collect and surface would be very hard to build in-house.
SEON’s network effect also plays a key role: if a device or email has been flagged by another client, the system can automatically detect and block that user in future attempts across other operators.
SEON is not limited to registration. Their solution also protects login sessions from account takeover, monitors financial transactions, and detects suspicious betting activity.
We cover every risk-related touchpoint within the entire customer lifecycle.
SEON uses data already provided during onboarding; email, IP, phone number, and enriches it with thousands of additional signals to derive fraud insights and AML screening.
The real value is the enrichment process where we collect thousands of signals from customer email, phone, IP, and device.
As a European company, SEON is GDPR-compliant and certified with ISO 27001 and SOC 2. They ensure that user data is handled securely and transparently, and even offer API-based deletion processes for GDPR requests.
Fraud detection is a legitimate interest under GDPR, and we have built our company with full compliance in mind.
SEON starts every client with unsupervised machine learning models called “default rules,” fully customizable and explainable. These rules evolve through feedback loops, reducing false positives to under 0.1%.
Our models are completely white box. Clients can see all the rules, precision, recall, and savings in the dashboard.
From the player's perspective, SEON’s solution is invisible. No additional data is required beyond what operators already collect. Yet it dramatically reduces fraud risk and protects accounts from takeover.
Our solution is completely frictionless and invisible for players, yet offers the strongest protection.
SEON uses a pay-per-API-call model, with no upfront or integration fees. It supports free trials and cost comparisons with other providers.
Higher volumes reduce the unit cost. Everything is transparent, postpaid, and scalable.
While automation is central, SEON also enables manual review with full data transparency and rule customization. For clients who prefer not to manage fraud rules directly, SEON offers a “Managed Risk” service, acting as an extension of their internal team.
Fraud is never sleeping. Our managed risk service helps clients adapt quickly to emerging patterns.
End users can request deletion of their personal data via the operator, which SEON handles manually or automatically via API.
We provide full data access and deletion support in line with GDPR standards.
SEON was founded in Hungary after the founders experienced fraud losses while running a crypto exchange. They built SEON as an in-house solution, then pivoted to a B2B model. Today, SEON has offices in Hungary, the UK, the US, and Singapore, with over 300 employees and $110 million in funding.
We’ve grown from a Budapest startup to one of Hungary’s biggest tech companies, now serving clients worldwide.
SEON is now expanding beyond fraud detection to launch a full AI-powered AML compliance suite. This includes real-time screening, case management, transaction monitoring, and regulatory reporting.
We want to be the unified command center for compliance and risk teams, helping clients grow efficiently without growing their team size.