SWAG42 Interview: Turning Corporate Swag Into Brand Power
We had the pleasure to video interview Sandra Bondare, the Co-Founder of SWAG42. The video is also available on YouTube.
We had the pleasure to video interview Sandra Bondare, the Co-Founder of SWAG42. The video is also available on YouTube.
Sandra Bondare, Co-Founder of SWAG42, brings more than a decade of experience in fashion and corporate merchandise. She began her career as a lawyer, but after attending countless conferences filled with low-quality giveaways, she decided to launch a company that would redefine premium corporate merchandise. Today SWAG42 stands out as a trusted partner delivering products that people want to use, wear, and remember.
“I was always sad to see cheap swag thrown away in hotels. That is why I founded this company.”
The brand emerged as a solution to an industry gap. There were almost no providers offering high-quality items that could support brand storytelling. From the beginning, SWAG42 grew rapidly because the market needed better options. Their philosophy is built around quality over quantity, with a focus on designing merchandise that lasts and is truly valued.
“Believe me, it is better to have one quality giveaway than a hundred items that nobody keeps.”
Bondare shared several projects that highlight the creativity of SWAG42. The company is an official distributor of brands like JBL, Sony, and Crocs, and has created unique merchandise such as custom-branded Crocs gibbets. One campaign went viral as clients posted stories across Instagram and LinkedIn, proving that innovative swag can extend brand visibility far beyond an event booth.
Another project involved organic cotton t-shirts made in Portugal. Each item featured a QR code linked to an AR filter that made flowers bloom on the shirt. This mix of sustainability, fashion, and technology perfectly illustrates how SWAG42 makes merchandise both fun and impactful.
For SWAG42, swag is not just a side activity but a strategic marketing tool. Their design team develops travel kits, eye masks, and other useful products that become part of a client’s story. Rather than being discarded, these items are carried home and used, keeping the brand alive long after the conference ends.
Bondare sees two main trends in the iGaming industry: travel-related items and wellness products. With professionals constantly on the move, pillows, eye masks, and travel sets have become essentials. At the same time, wellness-focused items like yoga mats help brands connect with audiences who value health and balance.
“We want to be young, healthy, and good-looking. That is what our clients ask for.”
For those who never considered merchandise as a serious marketing channel, Bondare’s advice is simple: reach out to SWAG42. The team manages the full cycle, from design and production to delivery at your booth. Event managers and marketing directors can focus on their clients while SWAG42 handles the rest.
“Contact SWAG42 and we will advise you on the best merchandise ever.”