TRUEPLAY at SiGMA Europe: AI Streamers and Copystake
We had the pleasure to video interview Marko Erakovic, the Chief Commercial Officer of TRUEPLAY. The video is also available on YouTube.
We had the pleasure to video interview Marko Erakovic, the Chief Commercial Officer of TRUEPLAY. The video is also available on YouTube.
TRUEPLAY focuses on tools that help operators engage players in a scalable and automated way. Their approach connects streaming and betting so that operators can reach more players with less manual work.
“We offer operators something that engages players in a more scalable, automated way through streaming and automation.”
The team presented two related products that both merge streaming with wagering flows:
“We are presenting two very similar products, but very different. It is Copystake and AI streamers, both combining streaming and betting.”
The concept grew from virtual influencers and the clear demand for always-on content. AI streamers can cover more time zones and keep streams active without breaks.
“The idea came from the hype around virtual influencers and the need for 24x7 streaming.”
Interest centered on nonstop operation and language coverage. This lets operators serve multiple markets in parallel.
“We had very good feedback, especially on 24x7 streaming and on multilingual options to cover many demographics and markets.”
TRUEPLAY reported strong booth traffic and relevant conversations that matched their goals for the event.
“The event is good. A lot of hype, a lot of interest for our products and basically exactly what we came for.”
Their value proposition is engagement quality at scale. Automation plus streaming aims to make interactions smarter for both the operator and the player.
“Operators should join TRUEPLAY because we engage players in a better and smarter way.”