CasinoLove recently had the opportunity to interview Stephen Lazarionok, Co-Founder of Zingbrain AI. ZingBrain AI is a prominent company in the gaming industry, best known for its cutting-edge personalized content recommendation system, which enhances player experiences by offering tailored suggestions in the iGaming sector. The video is also available on YouTube.
Stephen Lazarionok is the co-founder of ZingBrain AI, a company that has made waves in the iGaming sector with its personalized content recommendations. Founded four years ago, ZingBrain AI is driven by a vision to offer a Netflix-like, fully personalized experience to players in the iGaming industry, much like what users experience on Spotify and Netflix.
ZingBrain AI’s recommendation system is designed to create a unique experience for each player by processing vast amounts of anonymized data, including transaction history, clicks, and navigation patterns. By combining this data with advanced machine learning models, ZingBrain AI provides customized game and product recommendations to enhance player engagement.
"We take into account a lot of data, including transactions, clicks, and navigation on the website. We use cutting-edge machine learning models to offer the best recommendations for every single user."
Lazarionok explains that ZingBrain AI offers 10 unique recommendation categories for sportsbooks and casinos, each tailored to fit different client needs. The company also values client feedback, continuously working to integrate new suggestions and refine the system further.
"We wanted to create a fully personalized experience like Netflix or Spotify, which is why we offer 10 sections. We’re always open to feedback and eager to add even more."
Since its inception, ZingBrain AI has attracted dozens of brands from both the casino and sportsbook sectors, and its client base continues to grow. The company is also actively expanding its team, with ongoing recruitment for data engineers, data scientists, ML engineers, and DevOps roles.
"We’re always looking for new talent. We have a friendly, talented team, and we’re hiring to meet growing demand. We need data engineers, data scientists, and more."
ZingBrain AI has gone beyond just recommendations, developing products to help identify VIP players, predict churn rates, and estimate player lifetime value. These tools not only enhance customer relationships but also assist operators in promoting responsible gaming, an area ZingBrain AI has invested in significantly.
"We’ve expanded into products that help identify VIPs, predict churn, and even address responsible gaming. Responsible gaming is a big area, and we’re putting a lot of effort into addressing it."
Looking to the future, Lazarionok sees AI continuing to grow within the iGaming industry. He envisions more operators leveraging AI not just for personalization but for a variety of other applications. ZingBrain AI is prepared to meet this demand, already receiving requests from clients for new AI-driven products and use cases.
"AI is everywhere now, from e-commerce to entertainment, and iGaming is no exception. I believe we’ll see AI integrated into even more aspects of gaming."