In the iGaming industry, payment volume is a useful way to understand how deeply a payment company is involved in the daily operations of operators, platforms, and merchants.
For BridgerPay, the answer was clear. The company is not handling small test volumes or limited payment activity. It is processing major transaction flow for iGaming businesses on a daily basis.
BridgerPay processes tens of millions of dollars for the iGaming industry a day.
This number gives a clear picture of the company's position in the payment chain. BridgerPay is not only a technical layer in the background. It is part of the infrastructure that helps gaming merchants accept, route, and optimize player payments every day.
In online casino and betting operations, payments are not just an administrative function. They are directly connected to revenue. When a player decides to deposit, the cashier has to work quickly, reliably, and with as little friction as possible.
If a player reaches the payment page but the transaction fails, the operator may lose that deposit. This is especially painful because the operator may have already spent money on marketing, affiliates, bonuses, and brand activity to bring that player to the platform.
This is why payment orchestration, approval ratios, retries, provider selection, and alternative payment methods are important business topics in iGaming. A better payment setup can help operators reduce failed transactions and improve the player journey at one of the most important moments.
Nir Bitton introduced himself as the VP of Business Development and Strategic Partnerships at BridgerPay. His role connects the company with merchants, partners, and payment providers, with a strong focus on building payment solutions that support business growth.
In this type of position, the work is not only about explaining a technical product. It is also about understanding what merchants need from a payment setup, what problems they face in different markets, and how payment performance can be improved through better routing and provider access.
BridgerPay itself is described as a payment orchestration platform. In simple terms, this means that merchants can manage many payment providers and payment methods through one central system instead of building and maintaining separate integrations with each provider.
For a merchant, one of the main benefits is simplification. Instead of working with many separate dashboards, technical connections, and provider relationships, BridgerPay gives access to a wider payment ecosystem through one platform.
The platform is designed to help merchants optimize their payment operations. This includes improving approval ratios, connecting through one API, and managing a large number of payment providers from a single dashboard.
One API to more than a thousand payment providers, everything in a single dashboard.
For iGaming operators, this type of setup can be especially useful. Casino and betting businesses often operate across multiple countries, payment habits, currencies, and player preferences. A single-provider setup can quickly become too limited for this environment.
BridgerPay was founded in 2019. The idea behind the company was to simplify payments for merchants and give them more control over how payments are handled.
The company was founded in 2019, and the idea behind it was to simplify payments for the merchant.
At that time, many merchants were still relying heavily on one payment provider. This could work in simple situations, but it also created major limits. If one provider was not performing well, did not support a certain payment method, or had weak approval rates in a specific market, the merchant had limited options.
A single-provider setup can also reduce flexibility. Merchants may struggle to test new providers, add local payment options, or quickly adapt to a new market. In fast-moving sectors like iGaming, this can become a serious operational problem.
Most of the merchants that we knew by then were relying on a single payment provider, without any flexibility or any control in their hands.
BridgerPay was built around the opposite approach. Instead of forcing merchants into one fixed route, the platform gives them more flexibility in how they consume, choose, and optimize payment services.
Bridger turns it the other way around.
This means that merchants can decide how they want to use payment providers, which providers they want to connect to, and how they want to improve the flow of transactions. The goal is not only to process payments, but to make the payment setup more active, flexible, and performance-based.
This is especially relevant for online casino operators. A payment method that works well in one country may not work well in another. A card transaction that fails through one provider may succeed through another. A payment orchestration platform can help operators manage these differences from one place.
One major milestone for BridgerPay was crossing one thousand connections to different payment providers. This is important because the strength of a payment orchestration platform depends heavily on the size and usefulness of its provider network.
The first milestone worth mentioning is the day that we crossed the thousand connections to different payment providers.
A large provider network gives merchants more choice. They can connect to payment providers that fit specific markets, payment types, currencies, or risk profiles. This can help them avoid being locked into one provider or one payment route.
For iGaming merchants, this flexibility can be valuable because payment behavior is not universal. Players in different markets may expect different card options, wallets, bank transfers, or local payment methods. A wide provider network helps operators respond to these differences.
The second major milestone was crossing 50 million dollars in daily processed volume through BridgerPay. This points to a high level of real-world usage.
The second one is the day that we crossed 50 million of daily volume processed in BridgerPay.
Daily volume at this level also shows that the platform needs to support reliability. Payments must be routed, monitored, processed, and reported with accuracy because even a small performance issue can affect large amounts of money.
For a payment technology company, transaction volume is not only a commercial milestone. It also creates responsibility. The system must be stable, secure, and ready to support merchants that depend on it as part of their daily operation.
A strong success story for BridgerPay is when a merchant moves from an existing payment orchestration solution to BridgerPay. This kind of migration is more complex than a simple software change because payment systems are closely connected to the merchant's business.
For me, a success story would be when someone switches from his existing payment orchestration into BridgerPay.
During the previous year, BridgerPay had several cases where merchants moved from their previous orchestration provider to BridgerPay. These were not only new merchants starting from zero. They were merchants that already had payment operations in place and decided to change the orchestration layer.
During the last year we had at least five cases of merchants switching from their previous orchestration into BridgerPay.
This type of switch can create friction. The existing payment setup may include saved payment tokens, existing payment provider agreements, technical logic, and user flows that cannot simply be stopped without careful planning.
One major part of the migration is token handling. If a merchant has returning players or customers with stored payment details, those tokens need to be migrated correctly. The goal is to make sure the payment experience continues smoothly after the switch.
Another part is provider continuity. Merchants may already depend on specific payment providers. BridgerPay needs to make sure those providers are also available through its platform, so the merchant does not lose important payment options during the move.
Even with this complexity, the results can appear quickly. After around two weeks of integration, merchants could see an improvement in approval ratios. Higher approval ratios mean that more attempted transactions are successfully completed.
For merchants, this kind of result is practical and measurable. It is not only about having a new dashboard or a new technical connection. It is about seeing better payment performance and better service after the migration.
BridgerPay serves multiple verticals, and iGaming is one of them. The payment needs of online gambling businesses can be different from many other sectors because the payment process is closely connected to player activity and operator revenue.
The first requirement is broad payment coverage. Online casino and betting operators often work internationally, so they need access to many payment providers and many local payment methods.
First of all, I would say a wide network of payment providers to cover the entire global payment need.
This global need is not only about accepting card payments. Different markets can require different checkout options. Some players prefer cards, while others prefer bank transfers, e-wallets, vouchers, instant payment tools, or local methods that are trusted in their country.
Another important requirement is tokenization. In iGaming, many players return to the same operator and make more than one deposit. If those players need to re-enter card details every time, the checkout becomes slower and more frustrating.
It is part of the requirements to tokenize all their players' credit card details for a smooth checkout experience without any interruptions.
Tokenization helps create a smoother repeat-payment experience. It can reduce friction for returning players and help the operator keep the payment flow simple.
Cascading is another key feature for iGaming payments. If one provider declines a transaction, the system can try another provider. The player does not need to start the whole process again, and the operator gets another chance to complete the payment.
You want to provide a smooth checkout experience without any interruption in the middle, while maximizing the approval ratio.
This is directly tied to business performance. When a player arrives at the cashier, the operator has usually already invested in acquiring that player. A failed checkout can mean wasted marketing spend and lost revenue.
You already paid for marketing and to bring the player into your platform. Now you have to make sure that the checkout is actually performing.
For this reason, iGaming payment technology needs to focus on more than basic payment acceptance. It needs to support conversion, approval rates, user experience, and market coverage at the same time.
When asked about the most used services in gaming, the Bridger Retry mechanism was highlighted as one of the most important tools for iGaming merchants.
I would definitely say that Bridger Retry mechanism is the most used in gaming.
Bridger Retry is designed to help merchants recover transactions that may otherwise be lost. If a payment is declined by one provider, the transaction can be cascaded to another payment provider.
The ability to cascade a transaction between different payment providers and to save this revenue from being declined.
The idea is simple, but the business impact can be significant. A declined transaction does not always mean that the player cannot pay. It can also mean that a specific provider, route, bank, or technical path did not approve the transaction.
By retrying the payment through another provider, the merchant may be able to turn a failed payment attempt into successful revenue. In high-volume iGaming environments, even a small improvement in approval rates can matter.
For the player, the benefit is a smoother checkout. The player may not even see that the transaction was rerouted. The system works in the background while the checkout flow remains as simple as possible.
For the operator, the benefit is revenue protection. Instead of accepting the first decline as the end of the process, the payment flow gets another chance to succeed.
This is why payment cascading is especially relevant in iGaming. Deposit intent is valuable. Once the player decides to pay, the operator wants to complete that payment with as little friction as possible.
Automation is one of the strengths of BridgerPay's payment orchestration model. In real-time payment flows, merchants cannot manually decide what to do with every transaction while the player is waiting at the checkout.
Everything is automated. You do not have to do much in real time.
The payment logic is set up in advance. Once the card details or payment information are in the platform, the system can manage the transaction flow automatically according to the merchant's configuration.
This is important because payment decisions often need to happen in seconds. The system may need to choose a provider, retry a transaction, route a payment differently, or handle a fallback option while the player remains in the same checkout experience.
From the merchant's point of view, automation reduces the need for manual action. From the player's point of view, it reduces visible friction. The best payment flow is often the one the player barely notices.
This behind-the-scenes process is central to payment orchestration. The technology can work in the background, while the player sees a simple payment page and the merchant gets a more optimized transaction path.
The final result is a balance between player experience and merchant revenue. The checkout remains smooth, while the operator has more tools to prevent unnecessary failed payments.
The user remains with a smooth checkout experience, while the merchant remains with the money in his pocket.
From the player's perspective, the main advantages are speed, convenience, and fewer interruptions. A player who wants to deposit does not want to spend extra time dealing with repeated forms, failed attempts, or missing payment methods.
For a new player, the first advantage is that card details only need to be entered once. After that, tokenization can support a faster experience for future payments.
If it is a new player, he inserts his credit card details only once.
This can make the deposit flow feel easier and more familiar. The player does not need to repeat the same payment steps every time, and the operator can create a more efficient returning-player experience.
Another player-facing advantage is payment method relevance. BridgerPay can help show alternative payment methods that are likely to match the player's preference.
We will probably show also his favorite alternative payment method in the checkout.
This matters because payment habits are different across markets. In some countries, players may prefer cards. In others, local bank payments, wallets, or alternative methods may be more trusted and more common.
When the checkout offers the right payment options, the player is more likely to complete the deposit. When the preferred option is missing, the player may abandon the process or lose confidence in the operator.
For players, a good payment setup should feel fast and simple. For operators, that same setup can support better conversion, higher approval rates, and a more reliable cashier experience.
Trust is one of the most important parts of iGaming payments. Players are sharing sensitive payment details, and operators need to protect both the player and the business from security risks.
One part of BridgerPay's approach is working only with trusted payment providers. The quality of the provider network matters because the payment process depends on every connected party doing its part securely and reliably.
First of all, we work only with trusted payment providers.
This means that BridgerPay does not treat provider access as only a numbers game. A large network is useful, but trust and reliability are still essential when dealing with payment data.
Another key point is PCI DSS Level 1. This is the highest validation level under the Payment Card Industry Data Security Standard, and it is especially relevant for companies that handle card payment environments.
We are PCI DSS Level 1.
For iGaming operators, this type of compliance matters because the cashier is a sensitive part of the platform. Players need to feel that their payment details are handled properly, and operators need to work with payment partners that support strong security practices.
Tokenization is another central part of the security model. Instead of exposing raw card details throughout the payment flow, BridgerPay tokenizes the card information.
We are tokenizing every credit card detail, which means we never touch raw data.
Tokenization can reduce risk because sensitive card data is replaced by tokens that can be used for payment processing without exposing the original card details in the same way.
In iGaming, security and convenience need to work together. Players want fast deposits, but they also need to trust the payment process. Operators want strong conversion, but not at the cost of payment safety or compliance.
The future of payments was discussed through the lens of AI. BridgerPay sees artificial intelligence as a major part of the next stage of payment optimization.
BridgerPay's position is based on the amount of payment data that flows through its platform. The company connects to more than one thousand payment providers and works with many merchants. This creates a large data environment across card transactions and alternative payment methods.
BridgerPay connects to more than a thousand payment providers, to many merchants, and we see data from many different credit card transactions and alternative payment method transactions.
Because BridgerPay sees so many different payment situations, the company wants to use this data to help merchants make better decisions. The goal is not only to process payments, but to understand what should be improved in a merchant's checkout setup.
AI should be the second generation of BridgerPay.
This second generation would focus on decision support. Instead of leaving merchants to guess which provider or payment method to add next, BridgerPay wants to advise them based on their own data and current setup.
We can advise the merchant, based on his data and his setup, what should be the next payment provider that he should connect with.
This could also include identifying missing alternative payment methods in a cashier or checkout. If a certain market performs better with a specific local method, the system may be able to suggest that method to the merchant.
The practical goal is higher conversion. Even a small percentage increase can be important when the merchant processes large payment volumes. A move from 93 percent to 95 percent conversion, for example, can represent meaningful additional revenue.
Increase its conversion rate, let's say from 93% to 95%, just by adding another payment provider.
This vision shows how payment orchestration may develop in the future. The platform does not only connect providers. It can also become a data-driven advisory layer that helps merchants choose better payment routes, better providers, and better local payment options.
For BridgerPay, using payment data for the future of its merchants is a central part of the company's direction.