Kyrylo Aistrakhanov serves as the Chief Technology Officer and Head of Delivery at PIN-UP.TECH, a key part of the Pin-Up Global holding. With a team of over 700 experts, PIN-UP.TECH is at the forefront of developing innovative iGaming products and solutions. The holding itself operates across seven countries, showcasing a workforce of more than 3,600 skilled professionals.
At the heart of PIN-UP.TECH's offerings lies a scalable and customizable iGaming platform. According to Aistrakhanov:
From a player’s perspective, the platform aims to offer a superior gaming experience with a broad range of gaming content, extensive slot integrations, and advanced AI-powered segmentation for personalized gameplay.
Aistrakhanov emphasizes that AI and ML are integral to their operations, not just industry buzzwords. One notable implementation is within customer support, where AI-driven chatbots help reduce operational costs and improve response times. Additionally, internal AI chatbots streamline HR processes, such as onboarding new employees, enhancing efficiency across departments.
"We found the leverage to operate efficiently with AI solutions. For us, one notable example is customer support. AI reduces the cost of operation in that area significantly."
PIN-UP.TECH also experiments with AI tools for content generation in marketing, including promotional landing pages, and continues to explore new proof-of-concept technologies for various departments.
Security is a top priority for PIN-UP.TECH, reinforced by a dedicated security operations team. Aistrakhanov highlights that their measures meet stringent compliance requirements, such as ISO standards and B2B licensing regulations in Malta. The company employs robust protection strategies, including API endpoint security, fraud protection, and DDOS defense.
"We have all the levels of security that the market should provide, from API protection to fraud and DDOS prevention."
Penetration testing, conducted by their "Blue Team," is an ongoing process, ensuring the platform remains resilient and trustworthy.
A key challenge for PIN-UP.TECH is balancing rapid expansion, stability, security, and quick time-to-market. The company is also investing heavily in compliance, working to meet and exceed the requirements of MGA, GLA, ISO certifications, and more. Aistrakhanov notes:
"The main challenge is to keep the balance between flexibility, security, and time-to-market all the time. Stability is also a challenge, as we are going through rapid expansion."
For those considering a career at PIN-UP.TECH, Aistrakhanov emphasizes a culture built on trust and growth opportunities. Employees are encouraged to take ownership of their roles, backed by access to cutting-edge technology and strategic investments.
"Everyone should find an opportunity at us to grow in their segment if they are able to commit and take ownership."
The company's significant investment in a private cloud and a comprehensive data platform sets it apart from competitors, fostering an environment where employees can experiment and develop deep expertise.
Pin-Up Casino is headquartered in Limassol, Cyprus, but has a truly global presence with offices in Brazil, Armenia, India, and soon to be Vietnam. The company currently employs almost 2,000 people around the world.
Uliana has an extensive background in Affiliate Marketing, with specific experience in gambling verticals and Media Buyers. However, Pin-Up Casino is her first role where she has been able to focus solely on gambling. Having been with the company since the previous year, she praises Pin-Up Casino for its supportive approach towards employees.
I like it. It is also a good way to relax a bit.
When asked what she would consider when selecting an online casino, Uliana was clear: Trust is paramount.
It is important to understand who or where do you deposit your money. So you don't need to worry about being cheated or scammed..
She also emphasized the importance of fast withdrawals, a wide selection of interesting games, and personal support. She noted that having access to a personal manager for game and betting advice would be ideal.
Uliana is excited about potential new developments in the online gambling industry. She recently attended a conference where she learned about the possibility of using Telegram for making deposits and playing games.
This could be a great alternative to a casino website or app. Requires very few clicks
she shared, adding that she would love to see this feature in every product.
Uliana's message to both newcomers and existing players at Pin-Up Casino is simple:
"We are here to make your life more interesting. But remember, casinos are all about entertainment.
We would like to thank Uliana Moreva Protashchuk for her time and insightful answers during this interview. We look forward to seeing what new developments and innovations Pin-Up Casino will bring to the online gambling industry.