Sandra Bondare, Co-Founder of SWAG42, brings more than a decade of experience in fashion and corporate merchandise. She began her career as a lawyer, but after attending countless conferences filled with low-quality giveaways, she decided to launch a company that would redefine premium corporate merchandise. Today SWAG42 stands out as a trusted partner delivering products that people want to use, wear, and remember.
“I was always sad to see cheap swag thrown away in hotels. That is why I founded this company.”
The brand emerged as a solution to an industry gap. There were almost no providers offering high-quality items that could support brand storytelling. From the beginning, SWAG42 grew rapidly because the market needed better options. Their philosophy is built around quality over quantity, with a focus on designing merchandise that lasts and is truly valued.
“Believe me, it is better to have one quality giveaway than a hundred items that nobody keeps.”
Bondare shared several projects that highlight the creativity of SWAG42. The company is an official distributor of brands like JBL, Sony, and Crocs, and has created unique merchandise such as custom-branded Crocs gibbets. One campaign went viral as clients posted stories across Instagram and LinkedIn, proving that innovative swag can extend brand visibility far beyond an event booth.
Another project involved organic cotton t-shirts made in Portugal. Each item featured a QR code linked to an AR filter that made flowers bloom on the shirt. This mix of sustainability, fashion, and technology perfectly illustrates how SWAG42 makes merchandise both fun and impactful.
For SWAG42, swag is not just a side activity but a strategic marketing tool. Their design team develops travel kits, eye masks, and other useful products that become part of a client’s story. Rather than being discarded, these items are carried home and used, keeping the brand alive long after the conference ends.
Bondare sees two main trends in the iGaming industry: travel-related items and wellness products. With professionals constantly on the move, pillows, eye masks, and travel sets have become essentials. At the same time, wellness-focused items like yoga mats help brands connect with audiences who value health and balance.
“We want to be young, healthy, and good-looking. That is what our clients ask for.”
For those who never considered merchandise as a serious marketing channel, Bondare’s advice is simple: reach out to SWAG42. The team manages the full cycle, from design and production to delivery at your booth. Event managers and marketing directors can focus on their clients while SWAG42 handles the rest.
“Contact SWAG42 and we will advise you on the best merchandise ever.”
SWAG42 giveaway gifts to the CasinoLove community
At Island Conference 2026 in Limassol, Cyprus, we spoke again with Sandra Bondare, Co-Founder of SWAG42, about the latest developments in corporate merchandise and branded swag. Since our previous interview, the company has continued to expand its global operations while helping brands stay on top of rapidly changing merchandise trends.
"We are the most fashionable, trendy, premium corporate merchandise provider."
SWAG42 specializes in premium corporate merchandise, branded apparel, accessories, gifting campaigns, and worldwide delivery solutions. The company works with brands that want merchandise to reflect current fashion trends rather than relying on generic promotional products.
According to Bondare, three key trends are currently shaping the merchandise industry.
The first trend is the move toward washed, faded, and vintage-inspired fabrics. Instead of plain black t-shirts and standard corporate clothing, brands are increasingly choosing garments with a worn-in appearance, deep dye effects, and more natural-looking colors.
"Let's forget about black t-shirts. We need faded black t-shirts."
This trend extends beyond clothing. Accessories and promotional items are also adopting similar visual styles, creating a more authentic and fashion-focused appearance.
The second trend is the return of vintage sports aesthetics. Inspired by 1980s and 1990s sportswear, brands are embracing varsity jerseys, raglan sleeves, and retro-inspired designs.
"Vintage sports aesthetics. These 90s, 80s looks. It's super, super trendy right now."
The third trend is the growing popularity of relaxed fit clothing. While oversized styles remain popular, the industry is moving toward more balanced and wearable cuts.
"We still love oversized patterns but not exaggerated anymore."
The iGaming industry is known for moving fast, and Bondare believes merchandise trends evolve just as rapidly. Unlike traditional industries that may keep the same promotional products for years, gaming brands often want fresh designs and new concepts every season.
This constant demand for innovation has led SWAG42 to introduce a new approach.
"We are actually launching new drops each month."
Rather than maintaining the same catalogue year after year, the company releases new collections regularly to ensure clients always have access to the latest styles and products.
For operators, affiliates, suppliers, and gaming brands attending conferences throughout the year, this approach helps keep merchandise fresh and aligned with current market trends.
One of the biggest challenges for marketing teams is finding gifts that genuinely impress important partners and clients.
Bondare explained that successful VIP gifting is usually built around two principles: innovation and usefulness.
"VIP partners really love some kind of innovative but useful tech gadgets."
SWAG42 has worked on numerous premium gifting campaigns that focus on creating memorable experiences rather than simply placing a logo on a product.
Examples mentioned during the interview included:
The goal is to create positive memories that strengthen relationships between brands and their partners.
For many companies, logistics becomes one of the most difficult aspects of running merchandise campaigns. Producing the products is often the easy part. Delivering them worldwide, especially to individual recipients, can be significantly more complex.
SWAG42 has invested heavily in building a global logistics infrastructure capable of handling international deliveries.
"Last year we delivered to 150 countries in this world."
This global reach allows brands to send merchandise and VIP gifts almost anywhere, whether recipients are attending conferences, travelling internationally, or working remotely.
The company has also developed its own tracking platform to improve visibility throughout the delivery process.
"At any point, you will know where is the gift."
Clients can monitor tracking numbers, delivery status, and recipient information through a centralized dashboard, reducing uncertainty and helping marketing teams manage large gifting campaigns more efficiently.
Beyond manufacturing merchandise, SWAG42 provides a dedicated gifting platform designed to simplify ordering and distribution.
The platform gives clients access to product catalogues, delivery information, tracking data, and gifting tools from a single location.
This is particularly useful for companies operating internationally, where campaigns may involve recipients spread across dozens of countries.
Although SWAG42 does not normally offer standard discounts to new customers, Bondare shared a special promotion for the CasinoLove audience.
"We love your YouTube channel."
New customers can receive a discount on their first order by visiting SWAG42 and using the promotional code:
CASINOLOVE2026
This provides a 10% discount on a first order through the SWAG42 platform.
Companies interested in premium corporate merchandise, conference giveaways, VIP gifting campaigns, branded apparel, or worldwide merchandise logistics can visit the SWAG42 website.
"You can just go into swag42.com, use our gifting solutions, order anything or design free of charge."
As the merchandise industry continues to evolve, SWAG42's focus on fashion trends, regular product launches, global logistics, and premium gifting solutions positions the company as a specialist partner for brands that want their merchandise to stand out.