Vivid Gaming is positioned on the supplier side of the online casino industry. This means the company creates gaming content for business partners such as casino operators, platform providers, aggregators, and other companies that need casino games for their offering.
At this stage, Vivid Gaming is mainly presenting itself as a slot supplier. The company is not a casino operator and is not selling games directly to players. Instead, its role is to provide game content that partners can integrate into their casino platforms.
This makes the company interesting from an operator point of view. Online casinos are always looking for fresh content that can help them update their game lobbies, test new themes, and offer players something they have not seen many times before.
A new B2B supplier also has to prove itself quickly. Operators usually want reliable technical delivery, good-looking games, stable math models, and content that can perform with different player groups. For Vivid Gaming, the interview showed a company in an early commercial stage, with partnerships and integrations being prepared.
The conversation then moved to Aaron's personal interest in iGaming and why he joined both the industry and Vivid Gaming. His answer focused on the mix of creativity, technology, and performance data that makes the sector active and fast-moving.
Online casino games are not only entertainment products. They are also digital products that can be measured, tested, optimized, and adapted. A studio has to think about themes, artwork, mechanics, bonus rounds, game pacing, volatility, player behavior, and operator requirements.
The iGaming industry is a mix of innovation, data, and brilliant minds.
This combination is one of the reasons why the industry attracts people from many backgrounds. It needs commercial people, mathematicians, game designers, artists, developers, compliance specialists, analysts, and product managers. Each part has a role in bringing a game from an idea to a live casino product.
For Aaron, the innovation side of the industry is clearly important. Game suppliers are constantly trying to create something new, while still keeping games understandable for players. This is not always easy, especially in a market where many studios are competing for attention.
The data side is also important. After a game is released, partners and suppliers can look at how it performs. They can see what games players choose, how long they play, which features create engagement, and which titles are more likely to stay visible in a casino lobby.
Vivid Gaming enters this environment as a new supplier, which creates both opportunity and pressure. There is room for new content, but there is also a need to build trust with partners and show that the games can perform in a crowded market.
When the interview turned to the Vivid Gaming game portfolio, Aaron named Ghost Exterminators as his personal favorite game. His choice was partly connected to nostalgia and partly connected to the game's design and mechanics.
The theme reminded him of his childhood. As an 80s kid, the ghost-hunting concept naturally brought Ghostbusters to mind. That type of theme can work well in slots because it is easy to understand, visual, playful, and connected to a familiar entertainment style.
However, the appeal of Ghost Exterminators was not only about the theme. Aaron also focused on the quality of the game itself. He described it as sharp, visually strong, and built around innovative mechanics.
According to the interview, Ghost Exterminators uses a 7x7 grid. This gives the game a different structure from more traditional slot layouts. A larger grid can make the screen feel more active and can support more complex bonus systems, depending on how the feature design works.
One of the highlighted features was the Cash Collect bonus. Aaron described this as an important part of the game experience. A collect-style bonus can give players a clear feature goal, because the player can understand that certain symbols or values may be gathered during the bonus sequence.
For a new supplier, having a standout game is important. It gives operators and partners a title they can remember when they first review the portfolio. In this case, Ghost Exterminators appears to be one of the titles Vivid Gaming can use to show its style and product direction.
Aaron also described the game as performing very well. This makes Ghost Exterminators more than just a personal favorite. It is also presented as one of the games that is getting positive results and helping Vivid Gaming show what its content can offer.
Vivid Gaming's current portfolio is focused on slots. This is the main product category that the company is bringing to market and the category that partners can currently associate with the studio.
Slots remain one of the central verticals in online casino. They are widely understood by players, easy to place in casino lobbies, and flexible from a creative point of view. A slot can be built around almost any theme, from classic fruit machines to fantasy, adventure, horror, mythology, comedy, or branded-style ideas.
For a supplier, a slot portfolio also allows variety. Different titles can have different grid structures, bonus features, volatility profiles, themes, and visual styles. This helps a studio offer more options to partners with different audiences.
Vivid Gaming is also preparing to move beyond slots. Aaron mentioned that the company has a handful of instant games in the pipeline. These games are currently going through certification and are expected to become available to partners soon.
In the pipeline, we have a handful of instant games that we are currently certifying.
Instant games can offer a different rhythm compared with slots. They are often faster, simpler, and more direct. Instead of a traditional reel or grid-based slot experience, instant games usually focus on quick rounds and simple player decisions.
The fact that these games are being certified is also important. In B2B iGaming, games often need to go through testing and approval before they can be distributed in certain markets or launched with certain partners. Certification helps operators trust that the games meet required technical and compliance standards.
For Vivid Gaming, the next step is not only to add more games, but also to build a broader catalogue. A portfolio that includes both slots and instant games can give partners more flexibility when choosing content for their casino platforms.
The interview also covered what makes a successful game and how those ideas are used during product development. Aaron started with the basics: artwork, mechanics, and features all need to be strong.
The artwork has to be spot on. The mechanics have to be spot on. The features have to be spot on.
A slot game is built from many connected parts. The theme may attract the first click, but the game must also feel good once the player starts playing. The symbols, animations, sound, pacing, feature frequency, bonus design, and overall structure all contribute to the final experience.
Artwork is important because it creates the first impression. In a crowded casino lobby, players often choose a game from a thumbnail or title image. If the visual style is weak or unclear, the game may not get attention, even if the mechanics are good.
Mechanics are just as important because they decide how the game actually works. The player needs to understand what is happening, what can trigger a feature, what makes the game exciting, and why they should keep playing.
Features create the memorable moments. Bonus rounds, cash collection systems, special symbols, expanding elements, multipliers, free spins, and other systems can turn a basic spin cycle into a stronger game experience.
However, Aaron also made it clear that the market is very competitive. Many suppliers are already producing high-quality games. This means a new game cannot rely only on looking good. It needs a complete product package.
Nowadays, the competition is extremely vast. Everyone is producing really nice games, excellent games.
For a studio like Vivid Gaming, every new title has to compete with a large number of releases from established and emerging suppliers. Operators receive many game offers, and players have thousands of titles available in many online casinos.
This creates pressure during development. The next slot needs to be strong enough to get attention, but it also needs to work commercially for partners. It must be attractive, technically reliable, clear for players, and different enough to justify space in a casino lobby.
That sentence captures the challenge for modern slot studios. Every release is an attempt to create the next game that players notice, operators support, and partners want to promote.
The discussion then moved to future game themes and what may become more popular in the coming years. Aaron described this as a question that game studios think about constantly.
His main point was that slots are becoming more hybrid. The market is not moving in only one direction. Instead, suppliers need to serve different player generations at the same time.
On one side, there are classic slot players. These players may prefer familiar themes, simple mechanics, easy rules, and a game flow that feels close to traditional slot experiences. They may not want too many extra systems or complicated feature layers.
On the other side, there is a newer generation of players. These players may expect more interaction, more visual energy, more social elements, and more game-like systems. They may be used to video games, mobile apps, leaderboards, rewards, and fast digital entertainment.
This creates a design challenge for slot studios. A game that is too simple may feel old-fashioned to younger players. A game that is too complex may feel confusing or tiring for classic players. The goal is to find a balance between familiarity and innovation.
Aaron mentioned several features connected to this newer direction. These include multiplayer ideas, interaction between players, leaderboards, gamification tools, and crash games. All of these point toward a more active and connected casino experience.
These features also show how slots are being influenced by other types of digital entertainment. Players may want progress, competition, ranking, missions, social feeling, or faster game formats. Suppliers need to decide how much of that should be included without losing the core slot experience.
This hybrid approach may become one of the most important product directions for slot suppliers. The challenge is not to replace classic slots completely. The challenge is to combine classic appeal with modern features in a way that still feels clear, fun, and easy to play.
For Vivid Gaming, this means future games may need to speak to both mature slot players and younger digital-first players. The same portfolio may need simple titles, innovative titles, and games that sit somewhere between the two.
Aaron's comments about younger players led into a wider point about gamification, multiplayer ideas, and crash-style formats. These are important because they show how player expectations may be changing in parts of the online casino market.
Traditional slots are usually solo experiences. The player opens a game, spins, watches the result, and continues. Other players are normally not visible, and the experience is mostly between the player and the game.
Newer player expectations can be different. Some players may want to see rankings, compete in tournaments, compare results, unlock rewards, or feel that they are part of a larger activity. This is where gamification becomes relevant.
They want to interact with other players, other slot players. They want leaderboards. They want gamification tools. They want crash games.
Leaderboards can add a competitive layer to the experience. Instead of only playing individually, players may see where they stand compared with others. This can make the session feel more event-based and less isolated.
Gamification tools can also add structure around the game. These may include missions, achievements, progress bars, tournaments, rewards, or other features that give players additional goals beyond the base game.
Crash games represent another trend. These games are usually simple, fast, and based on timing or risk decisions. While they are not the same as slots, their popularity can influence the wider casino market because they show demand for quick and easy-to-understand game formats.
For a slot supplier, these trends can affect both game design and product strategy. It is no longer only about the slot math and the visual theme. Studios may also need to think about how the game works inside a wider casino environment, including promotions, competitions, social features, and player engagement systems.
At the same time, these tools need to be used carefully. Too many extra features can make a game harder to understand. The successful approach is usually to add engagement without making the core game confusing.
The final part of the interview focused on Vivid Gaming's market position and what message the company has for people who have not tried its games yet. Aaron pointed to strong early feedback and ongoing commercial activity.
This is important for a new supplier because early feedback can help build confidence with future partners. Operators and platforms often want to see that a game studio has a serious roadmap, reliable content, and positive market interest before committing to integrations.
Aaron also mentioned that Vivid Gaming has partnerships developing and multiple integration projects in progress. For a B2B supplier, integrations are a major part of going live. Games need to be connected to the systems used by operators, platforms, and aggregators before players can access them.
This places Vivid Gaming in an active launch phase. The company has content ready, more products in the pipeline, and partner discussions moving forward. The next milestone is getting games live with the first client.
Aaron mentioned that Vivid Gaming is waiting for the first client to launch its content in the next couple of months. That is a practical and important step because it moves the company from preparation into live market presence.
Once the first partner launch happens, Vivid Gaming will be able to show its games in a live operator environment. This can help the company collect performance data, gather more feedback, and support future commercial conversations.
The message to partners is that Vivid Gaming wants to be a useful addition to casino platforms and operator lobbies. The company is presenting itself as a new content provider with slots already available, instant games in certification, and integrations moving toward launch.
For casino operators and platform partners, the appeal may be in adding a fresh supplier at an early stage. New studios can sometimes bring different ideas, newer mechanics, and content that does not yet appear across every casino site.