Mark Flores Martin is the CEO of XGENIA, an AI-focused technology company that helps studios and businesses build games, apps, and workflows faster. At SiGMA Europe 2025 in Rome, he introduced XGENIA as a full development platform that puts artificial intelligence at the center of production.
XGENIA has developed a platform that lets teams hyper build games while using AI to automate significant portions of the process. Instead of building everything manually, studios can plug into the platform and combine many different AI systems in one place.
According to Mark, XGENIA enables companies to use multiple AIs and systems in a single environment to speed up development. The utility is not limited to games; the same tools can be used to build apps, chatbots, AI agents, and automated workflows.
The core idea is to let AI handle repetitive and technical tasks, supporting the full journey from prototyping to production.
“You can utilize various AIs and build various systems with us, which allow you to accelerate your game development process.”
One of the key concepts of the platform is the no-code or vibe code approach. This means that instead of writing complex code line-by-line, teams can build systems using visual tools and high-level inputs.
With this method, designers, artists, and mathematicians can participate in building logic without being expert programmers, allowing teams to quickly iterate on different products.
“A vibe code or no code approach allows you to quickly iterate and build various apps, games, workflows.”
XGENIA positions itself as an AI research partner for companies that want to become truly AI-first. The platform helps teams integrate AI across departments and discover new, automated workflows for underlying infrastructure, data pipelines, and logic.
“If you are looking to become an AI first company and looking to integrate, we are your AI research partner.”
On the technical side, XGENIA supports over 248 AI models, including video, audio, and large language models. The platform also features proprietary tools like "Dark AI," which is used for controlled security testing to find weaknesses in a client's infrastructure.
For iGaming companies, the primary benefit is the increase in speed. Mark shares that XGENIA clients have already achieved more than 60 percent faster development. This efficiency stems from bringing artists, mathematicians, and coders together into a shared visual environment.
“Artists, mathematicians and coders all come together in a platform they can each and all understand together.”
Beyond front-end game design, XGENIA focuses on AI agents that can automate internal processes, such as content pipelines or operations support. The goal is to reduce manual labor by letting AI handle tasks that previously required constant human attention.
During the interview, Mark demonstrated a slot machine game running inside XGENIA. The interface uses a graph view where green UI nodes represent visible elements and purple streams represent real-time data movement. This visual system allows developers to manage animations, win controllers, and exchange rates in one connected map.
The vibe coding tool allows users to describe what they want to build in plain language. The platform then interprets the request and automatically builds the structure needed for that feature, reducing friction and moving projects from concept to setup instantly.
XGENIA is a comprehensive hub for AI-driven games, apps, and workflows. It is designed for studios aiming to increase development speed and bridge the gap between creative and technical teams.
“You can integrate and build anything really. It is a full development platform.”
Mark concluded by thanking the industry for the opportunity to show how AI can transform game development at SiGMA Europe 2025.