Stephen Lazarionok is the co-founder of ZingBrain AI, a company that has made waves in the iGaming sector with its personalized content recommendations. Founded four years ago, ZingBrain AI is driven by a vision to offer a fully personalized experience to players, much like what users experience on Spotify and Netflix.
ZingBrain AI’s recommendation system is designed to create a unique experience for each player by processing vast amounts of anonymized data, including transaction history, clicks, and navigation patterns. By combining this data with advanced machine learning models, the platform provides customized game and product recommendations to enhance player engagement.
"We take into account a lot of data, including transactions, clicks, and navigation on the website. We use cutting-edge machine learning models to offer the best recommendations for every single user."
Lazarionok explains that ZingBrain AI offers 10 unique recommendation categories for sportsbooks and casinos, each tailored to fit different client needs. The company also values client feedback, continuously working to integrate new suggestions and refine the system further.
"We wanted to create a fully personalized experience like Netflix or Spotify, which is why we offer 10 sections. We’re always open to feedback and eager to add even more."
Since its inception, ZingBrain AI has attracted dozens of brands from both the casino and sportsbook sectors. To meet this growing demand, the company is actively recruiting for technical roles including data engineers, data scientists, and ML engineers.
"We’re always looking for new talent. We have a friendly, talented team, and we’re hiring to meet growing demand. We need data engineers, data scientists, and more."
ZingBrain AI has gone beyond just recommendations, developing products to help identify VIP players, predict churn rates, and estimate player lifetime value. These tools also assist operators in promoting responsible gaming, an area where the company has invested significantly.
"We’ve expanded into products that help identify VIPs, predict churn, and even address responsible gaming. Responsible gaming is a big area, and we’re putting a lot of effort into addressing it."
Looking to the future, Lazarionok sees AI continuing to grow within the iGaming industry. He envisions more operators leveraging AI for a variety of applications beyond personalization. ZingBrain AI is prepared to meet this demand, already receiving requests for new AI-driven products and use cases.
"AI is everywhere now, from e-commerce to entertainment, and iGaming is no exception. I believe we’ll see AI integrated into even more aspects of gaming."