SBC Summit Lisbon 2025: Inside the Industry with Dennis Algreen
We had the pleasure to video interview Dennis Algreen, the Senior Marketing Director of SBC. The video is also available on YouTube.
We had the pleasure to video interview Dennis Algreen, the Senior Marketing Director of SBC. The video is also available on YouTube.
Date: September 26, 2025
Location: SBC Summit Lisbon 2025
SBC operates as a global events organizer and a major media platform focused on the gambling industry. Its mission is to connect stakeholders and create space for discussions on the future of the sector while helping facilitate business deals.
“SBC is an events organizer and one of the biggest media platforms for and around the gambling industry.”
“Our role in the industry is essentially to connect people.”
The flagship SBC Summit hosts 30,000+ delegates and 550 speakers across three full days of conference content. Attendees find themed expo areas, structured networking, and social events designed to accelerate meaningful meetings.
“We have seven stages of conference content running throughout.”
The core audience includes affiliates, operators, suppliers, and regulators. The scope now also attracts technology, payments, and other adjacent fields. If your business can apply to gaming, the event is relevant.
“If you're doing business that could be applicable for the gaming industry, it's a good idea to be here.”
Beyond events, SBC has expanded into brands like Gambling TV, Insider Sport, and Lottery Daily, reflecting natural intersections with payments, FinTech, sports, investment, and technology.
“Payments and FinTech is a good example of a peripheral industry for us.”
SBC uses its platform to set the agenda on compliance and player protection. The Summit features a dedicated Player Protection Zone and stage to elevate best practices and promote a clean, entertainment-first industry.
“We can help set the agenda… like compliance, like player protection.”
The suggested single change for immediate impact: legislate every market. Legal frameworks enable consistent regulation, better player protection, clearer tax rules, and fair competition.
“I would want every single market to be legislated.”
Technology remains the high-leverage driver. With complex regulations and shifting acquisition dynamics, innovation in AI, Web3, and blockchain is highlighted through focused sessions and academies.
“We need as an industry to be at the absolute forefront of technology at all times.”
The portfolio balances regional focus with global scale:
SBC Summit gathers the full online betting and gambling ecosystem. Attendance is a practical step to stay connected with industry direction and opportunities.
“If you're not here, you are missing out.”